10 Online Marketing Agency Honey Traps

Make Sure you’re SEO’d

The debate over whether search engine optimization (SEO) will be worth it in the next month, next year or even for the company next door still rages, and probably always will. One fact you can’t ignore is that SEO works. The aim of every website is not to be number one in ranking, it is to be seen – it just so happens that the only ranking that gets noticed is the number one spot.

No matter how excellent, impressive or informative your web pages are, if they don’t get seen they are useless – or worse than useless when you calculate how much time and money you spent on them. Don’t listen to the arguments for or against SEO, just get out and DO IT! Get professional help if needed. Then your website will be well ahead of all the others that wasted time discussing its merits before they dipped a toe in the water.

Value Your Content

Your content is worth as much as you SEO is. SEO gets consumers to your website, but your content is the thing that keeps them there. Don’t be distracted by the, ‘Oooh! Shiny!’ content that you see around you. Flashy graphics and captivating sounds is not the type of content that is likely to catch a repeat customer, or get your website recommended to others. It’s what you have to say that counts.

Make your content contain value to your users. Think about their pain points and challenges. Can you provide information that relieves them? Is there any new technology that will have a big impact on the industry? Can you give them a unique view of your company image and brand via your content? These are all the type of content that hooks in repeat visitors. Make sure your website is liberally coated in such articles.

Update Your Collateral

This may sound like a no brainer, but are you sure all your marketing collateral has your website address on it? Wherever your company name and address is you need to make sure your website url is right there right alongside it. It’s easy to overlook if your collateral, such as business cards, pamphlets or product instructions, were created some time ago and you simply reorder them when needed. They also need to be put on all your email signatures of everyone in the company, and if you can, mention it on any voice mails or message machines.

Your marketing collateral is one of the best marketing advertisements you have as it can be passed around or kept as necessary. The return for these small modifications is huge and saves your potential customers scrabbling around for contact details.

Resources:

http://www.wordstream.com/blog/ws/2014/01/30/facebook-advertising-tips

http://www.internetmarketingninjas.com/blog/tips-and-tricks/

http://blog.halfabubbleout.com/blog/bid/345737/Internet-Marketing-Tips-Tricks-and-Treats-for-Your-Inbound-Strategy