Case Study: MeDM Drives Marketing Success for Wajax Ltd.
Challenge:
September 9, 2024
Wajax Ltd.’s engineered repair services division had traditionally been considered a separate brand from its national one. However, with a recent update to the corporate brand, the division’s Marketing and Business Intelligence Manager, Anannya Biwas, wanted to seize the opportunity for alignment.
“I wanted to change that scenario and make it more integrated and leverage the national presence of Wajax for our services division,” she said, referring to her division’s brand.
She knew she needed new sales and brand copy and revamped traditional marketing collateral – which they’d never had previously. She also needed it all delivered on an extremely tight timeline.
Solution:
After considering multiple vendors, Anannya partnered with MeDM (formerly Arc Reactions).
“They really stood out for me due to their dedication and commitment to my urgent needs as well as economical pricing,” she said.
Using a highly collaborative approach, the team created unique messaging for the division while aligning with the new corporate narrative to meet the tight turnaround time. They created new marketing copy and sales collateral, including brochures and flyers, web content, and a new design for sales presentations.
Results:
“David and his team helped us re-write our marketing and branding message, which was unique to us yet kept us firmly attached to our corporate messaging,” she explained.
The work was high-quality and delivered on time and within budget, exceeding Anannya’s expectations. Not only were the new sales tools highly effective, but they successfully filled a previous void for her team.
Conclusion:
By leveraging MeDM's engineering marketing expertise, Wajax Ltd.’s engineered repair services division aligned its national brand, improved sales effectiveness, and achieved its business goals within a tight timeframe.
Reflecting on the collaborative process, Anannya said it involved a host of challenges, including long hours, multiple revisions and the pressure of a looming deadline.
“You name it, and they conquered it with ease,” she said. “They understood my sense of urgency and went above and beyond to deliver.”
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