6 Reasons You Should be Advertising with Google Ads in 2020

Do Google Ads work?

Before putting your hard-earned money into Google Ads, you might be thinking “Do Google Ads even work?”. Well here are some statistics that will help make your decision easier:

People who click on ads are 50% more likely to make a purchase
Online ads increase brand awareness by 80%
63,000 searches get processed by Google each second
90% of desktop searches happen on Google
76% of the search engine market belongs to Google
73% of the paid search market share belongs to Google
65% of small-to-midsized businesses have a PPC campaign
46% of clicks go to the top three paid ads in search results
35% of users purchase a product within 5 days of searching for it on Google (Source)

As you can see, Google Ads works. And with an optimized ad campaign, you can create a high-ROI marketing campaign that will generate qualified leads.

Key terms:

Whether you are creating your own Google Ads campaign, or you are employing a Calgary Google Ads management company, there are a few key terms that you should know before you get started:

Clicks: When someone clicks your ad, like on the blue headline of a text ad, Google Ads counts that as a click.

Impressions: How often your ad is shown. An impression is counted each time your ad is shown on a search result page or another site on the Google Network.

CTR: A ratio showing how often people who see your ad end up clicking it. Clickthrough rate (CTR) can be used to gauge how well your keywords and ads are performing.

Avg. CPC: The average amount that you’ve been charged for a click on your ad. Average cost-per-click (avg. CPC) is calculated by dividing the total cost of your clicks by the total number of clicks.

Cost: The total cost of all the clicks you have had for the month.

Quality Score – A quality score is a measurement from Google based on the relevancy of your ad headline, description, keywords and destination URL to your potential customer seeing your ad. A higher Quality Score can get you better ad placement and lower costs.

Ad Rank – Your Ad Rank is the value that’s used to determine where your ad shows up on a page. It’s based on your Quality Score and your bid amount.

6 reasons why you need to be using Google Ads:

Reach:

If you want to reach a large audience, Google is the place to be! Google is the primary search engine used by people all over the globe. When people have a question, they Google it! In fact, they have more than 5 billion searches a day! When it comes to PPC advertising Google is the place to be! It allows you to reach a diverse audience that is actively searching for products and services.

Targeting:
In 2019 Google Ads made some major changes that allow you to accurately target your ideal customers, making your ads more efficient and effective. Google has expanded its audience options, allowing advertisers to pinpoint exactly who they want to show their ads too. Don’t waste valuable money advertising to just anyone. Google Ads allows you to take advantage of their vast wealth of data, letting you market directly to your target demographic.

Intent:
In addition to targeting your ideal demographic, Google Ads allows you to target buyers with specific intents. With Google Ads, you can target In-Market Audiences (users that are in the market for a product or service) or Affinity Audiences (users that show a general interest in a topic). This allows you to zero in on the particular type of audience you are targeting for any given campaign! A much more effective strategy than mass-producing flyers!

Budgets:
Another thing that we love about Google Ads? It allows any company or business to advertise, even on a limited budget! Google Ads allows your company to set a monthly budget for your campaign, ensuring you are staying within your means while employing an effective marketing strategy.

Quick Results:
Google Ads provides near-instant results! Once you have created your campaign, you will see your brand appearing in search results within hours! Getting to the top of the page with SEO tactics alone can take a lot of time and effort and you are constantly in jeopardy of getting bumped. With Google Ads, you are promised immediate results, especially with the right budget and quality score.

Brand Awareness:
Google Ads are an excellent way to build brand awareness! In addition to Search Ads, Google Ads allows you to serve web users Display Ads. Display ads are visual banner ads that you see on a variety of partner websites. We love display ads because they allow you to highlight your branding! Visual ads allow you to incorporate your logo, colour scheme, font and offerings! The visual nature of these ads allows you to build your brand recognition and awareness. One of our favourite ways to use Display Ads is in remarketing campaigns. Read more about Remarketing Campaigns Here.

Conclusion

As you can see, Calgary Google Ads offers tons of perks that make your marketing campaigns efficient and effective. Google Ads is a proven way to drive qualified leads to your business while they’re searching for products and services like the ones you offer. With Google Ads, you can boost your website traffic, receive more phone calls, and increase your in-store visits!

Are you ready to create your first Calgary Google Ads Campaign? We can help. Contact Us Today.