Strategic Solutions for B2B Success: How to Conduct a Website Content Audit in 5 Easy Steps

Remember, assessing content is just one side of the coin when analyzing website performance and quality. On the other side are visual and design criteria, which include everything from site […]



The Unseen Force Driving B2B Marketing Success

The Silent Partner: 5 Ways Strategic Communication Supercharges Marketing Imagine a serene duck gliding gracefully on the surface of a tranquil pond. Above the surface, the duck appears effortless, smooth, […]



Applying “The Medium is the Message” Theory to Marketing Today

In Part 1 – Is the Medium Still the Message? , we learned about Marshall McLuhan’s theory on mass media – that the medium through which we deliver messages has […]



Is the Medium Still the Message?

If you’re a Canadian of a certain age or have studied communications theory, it’s a fair bet that you’ve heard of Marshall McLuhan



Does Your Business Need to be On Every App?

The digital age can feel overwhelming – especially if you’re playing a game of catchup when it comes to social media, e-commerce, and your business.



Calgary SEO Services: How Mobile-First Indexing Will Affect Your Website

In 2018, Google began moving all websites over to mobile-first indexing. Since then 70% of websites have made the shift and Google recently announced that the remaining 30% will be […]



Calgary Branding: How to Increase Brand Recognition & Brand Inertia

If you’re a business owner you’ve probably heard about the importance of Calgary branding time and time again. You’ve been told you need to create a brand to set yourself […]



Why You Shouldn’t Fear a Career Change

2020 is the decade of change, new firsts, expanding horizons and believing that all things are possible! Because, where there’s a will there’s a way. Becoming a mature student and stepping […]



Sonos Just Made a Major Brand Mistake

Tuesday of this week (January 21st, 2020) Sonos – a high-end, respected and desirable networked home speaker company – announced an end to the support for what they are calling […]



The Marketing Genius Behind Baby Yoda

The much-anticipated streaming service, Disney+ launched November 12th, 2019, along with its Star Wars original series The Mandalorian. The series was an instant hit, with more than 40 million streams […]