Applying “The Medium is the Message” Theory to Marketing Today

Introduction In Part 1 – Is the Medium Still the Message? , we learned about Marshall McLuhan’s theory on mass media – that the medium through which we deliver messages has a transformative […]



Is the Medium Still the Message?

Introduction If you’re a Canadian of a certain age or have studied communications theory, it’s a fair bet that you’ve heard of Marshall McLuhan and/or his most famous phrase: “The Medium is […]



Does Your Business Need to be On Every App?

The digital age can feel overwhelming – especially if you’re playing a game of catchup when it comes to social media, e-commerce, and your business. From the plethora of new […]



Everything You Need to Work from Home in 2020: COVID-19

Everything You Need to Work from Home in 2020: COVID-19 In a matter of days, COVID-19 has drastically changed the way all of us are moving through day-to-day life. Everything […]



How Mobile-First Indexing Will Affect Your Website

How Mobile-First Indexing Will Affect Your Website   In 2018, Google began moving all websites over to mobile-first indexing. Since then 70% of websites have made the shift and Google […]



6 Reasons You Should be Advertising with Google Ads in 2020

6 Reasons You Should be Advertising with Google Ads in 2020   Gone are the days of placing your business and the Yellow Pages and waiting for the calls to […]



Calgary Branding: How to Increase Brand Recognition & Brand Inertia

If you’re a business owner you’ve probably heard about the importance of Calgary branding time and time again. You’ve been told you need to create a brand to set yourself […]



Calgary SEO Companies: How to get a Featured Snippet

Calgary SEO Companies: How to get a Featured Snippet   Google is constantly changing the way they feature their search results. Gone are the days that a search brings up […]



Why You Shouldn’t Fear a Career Change

Why You Shouldn’t Fear a Career Change 2020 is the decade of change, new firsts, expanding horizons and believing that all things are possible! Because, where there’s a will there’s a […]



Sonos Just Made a Major Brand Mistake

Tuesday of this week (January 21st, 2020) Sonos – a high-end, respected and desirable networked home speaker company – announced an end to the support for what they are calling […]