Calgary Digital Marketing: How to Market to Gen Z

Generation Z consists of members of the population born after 1995. This new generation is tech-savvy and will always challenge the conventional methods of doing things. Gen Z is viewed […]



5 Times Rebranding Saved International Brands

As you can see, rebranding is a powerful marketing strategy and has the power to save international brands. Rebranding is more than just a cosmetic change, it’s about reimagining your […]



The Best Avengers Inspired Marketing Campaigns

The Avengers and, more broadly, the Marvel universe has dominated the box office over the last decade. 2019 marked an end of an era as Marvel released the final movie […]



5 Rebranding Fails from Brands We Love

When done right, rebranding gives you an edge over your stagnant competition. It can successfully uplift your business and transform it for the better. However, this is easier said than […]



Everything You Need to Know About Emotional Marketing

Regardless of how advanced or logical we become as human beings, the fact still remains that we rely heavily on our emotions to make decisions. In fact, psychologists have revealed […]



The Calgary Stampede Marketing Strategy

The Calgary Stampede, dubbed “The Greatest Outdoor Show on Earth,” is one of the world’s largest rodeos and attracts over one million visitors. The Calgary Stampede is a 10-day Western/new-Western […]



7 Ways to Modernize Your Brand

Technological advances over the last decade have drastically changed all aspects of our life, from how we shop, to how we conduct business. In spite of radical change, many brands […]



How to Eat For Free During the 2019 Calgary Stampede

One of the best things about The Calgary Stampede is the food and the pancake breakfasts that happen during the 10-day event. Coming together as a community and sharing a meal […]



The 10 Most Instagrammable Spots in Calgary

Calgary is a beautiful city. It is famous for its closeness to beautiful peaks, sunny days and vibrant landscapes. But there absolutely places within Calgary that are worthy of a place on […]



Brands with Outstanding Logos | Calgary Graphic Design

What’s in a logo? A logo is an anchor to a company’s visual language and brand. It’s more than just a simple stamp for consumers to acknowledge. Logo’s are the […]