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The Silent Partner: 5 Ways Strategic Communication Supercharges Marketing Imagine a serene duck gliding gracefully on the surface of a tranquil pond. Above the surface, the duck appears effortless, smooth, […]
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In Part 1 – Is the Medium Still the Message? , we learned about Marshall McLuhan’s theory on mass media – that the medium through which we deliver messages has […]
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If you’re a Canadian of a certain age or have studied communications theory, it’s a fair bet that you’ve heard of Marshall McLuhan
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Wajax Ltd.’s engineered repair services division had traditionally been considered a separate brand from its national one. However, with a recent update to the corporate brand, the division’s Marketing and […]
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Remember, assessing content is just one side of the coin when analyzing website performance and quality. On the other side are visual and design criteria, which include everything from site […]
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The Silent Partner: 5 Ways Strategic Communication Supercharges Marketing Imagine a serene duck gliding gracefully on the surface of a tranquil pond. Above the surface, the duck appears effortless, smooth, […]
Read more
In Part 1 – Is the Medium Still the Message? , we learned about Marshall McLuhan’s theory on mass media – that the medium through which we deliver messages has […]
Read more
If you’re a Canadian of a certain age or have studied communications theory, it’s a fair bet that you’ve heard of Marshall McLuhan
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The digital age can feel overwhelming – especially if you’re playing a game of catchup when it comes to social media, e-commerce, and your business.
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Everything You Need to Work from Home in 2020: COVID-19 In a matter of days, COVID-19 has drastically changed the way all of us are moving through day-to-day life. Everything […]
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How Mobile-First Indexing Will Affect Your Website In 2018, Google began moving all websites over to mobile-first indexing. Since then 70% of websites have made the shift and Google […]
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6 Reasons You Should be Advertising with Google Ads in 2020 Gone are the days of placing your business and the Yellow Pages and waiting for the calls to […]
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If you’re a business owner you’ve probably heard about the importance of Calgary branding time and time again. You’ve been told you need to create a brand to set yourself […]
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Calgary SEO Companies: How to get a Featured Snippet Google is constantly changing the way they feature their search results. Gone are the days that a search brings up […]
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Why You Shouldn’t Fear a Career Change 2020 is the decade of change, new firsts, expanding horizons and believing that all things are possible! Because, where there’s a will there’s a […]
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Tuesday of this week (January 21st, 2020) Sonos – a high-end, respected and desirable networked home speaker company – announced an end to the support for what they are calling […]
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We’re kicking off the decade by making our top 2020 Calgary marketing predictions! If 2019 was characterized by artificial intelligence than 2020 will be defined as the year of […]
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When Calgarians are suffering from an illness, they don’t want to struggle with long commutes and lengthy wait times. They want to connect with a local medical provider quickly and […]
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How to Incorporate Memes into Your 2020 Social Media Strategy Over the last decade, we have seen brands shift their social presence from polished to personable. Brands are embracing […]
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The much-anticipated streaming service, Disney+ launched November 12th, 2019, along with its Star Wars original series The Mandalorian. The series was an instant hit, with more than 40 million streams […]
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As we near the end of 2019, we’re looking back at how Calgary marketing has changed over the last decade! All the way back in 2009, smartphones, social media and […]
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The holiday season is in full swing and there are tons of consumers completing their shopping for the season. There are many Calgary holiday marketing strategies to draw in seasonal […]
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Esports Marketing: The Beginners Guide Marketing with professional sports teams is nothing new. Brands have been spending advertising dollars on multi-million-dollar Superbowl ads and extravagant athlete sponsorships for decades. And, […]
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Small businesses and the people that run them are the backbone of any thriving community. They bring innovation, community and jobs into the spaces they occupy. Although we often hear […]
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The Best Titles for Your Calgary Blog Posts You can spend hours creating thoughtful, well-researched Calgary blog posts, but without a good title, who will read it? The title of […]
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Calgary Digital Storytelling: How to Tell a Story in Seconds The art of storytelling has been a skilled used by humans for thousands and thousands of years. Through this […]
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Calgary Marketing Strategies: Why you Should Avoid Clickbait False promises, time-wasting and unrealized expectations is what comes to mind when we hear the term “clickbait”. Clickbait is a common […]
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Calgary Content Marketing: What Makes Content Engaging? Content is king! Cliché, right? Well, that is only true when the content is valuable to you and the readers. The goal […]
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Placing ads in front of potential customers is the cornerstone of marketing. But what if there was a way to only show ads to people that interested in your brand? […]
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Efficient Ways to Connect with Customers The internet is the largest market in the world and it has improved many businesses in the past decades. Companies and industries have moved […]
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Niche Calgary Advertising on Reddit In the United States, Reddit ranks as the sixth most visited internet website and is known as the “front page of the internet”. Despite […]
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Content is king! This fact remains undisputed in the online marketing sphere. And the need to engage audiences with content is driving many brands to develop a content strategy. As […]
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9 Ways Your Small Calgary Business Can Get Involved in the Community The value of a small business to local communities cannot be overemphasized. They bring a feeling of uniqueness, charm […]
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6 Digital Marketing Rules to Live By Digital marketing is a rapidly evolving market, and keeping up with changes can be a daunting task for any business owner. In […]
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Despite the prevalence of social media, networking still plays an important role in the modern business world. Face-to-face networking is one of the most efficient ways to connect with potential […]
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Calgary Digital Marketing: How to Market to Gen Z Generation Z consists of members of the population born after 1995. This new generation is tech-savvy and will always challenge the […]
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As you can see, rebranding is a powerful marketing strategy and has the power to save international brands. Rebranding is more than just a cosmetic change, it’s about reimagining your […]
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The Avengers and, more broadly, the Marvel universe has dominated the box office over the last decade. 2019 marked an end of an era as Marvel released the final movie […]
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How Businesses Are Using Technology to Rebrand The rapid advancements in technology have dramatically changed how businesses’ market and how buyers consume. Keeping up with these advancements can be difficult […]
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When done right, rebranding gives you an edge over your stagnant competition. It can successfully uplift your business and transform it for the better. However, this is easier said than […]
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3 Social Media KPIs You Should Monitor It’s no secret that social media serves as a great marketing tool for most businesses. In fact, 80% of companies use it to […]
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The art of using polls to boost your engagement is a marketing strategy that has been used for decades. Sometimes it takes more than eye-catching videos or impressive content to […]
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Everything You Need to Know About Emotional Marketing Regardless of how advanced or logical we become as human beings, the fact still remains that we rely heavily on our emotions […]
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Do you remember an amazing experience you had that you could not stop talking about? Well, most of us have that moment. When you rave to your family and friends […]
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The Calgary Stampede, dubbed “The Greatest Outdoor Show on Earth,” is one of the world’s largest rodeos and attracts over one million visitors. The Calgary Stampede is a 10-day Western/new-Western […]
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Technological advances over the last decade have drastically changed all aspects of our life, from how we shop, to how we conduct business. In spite of radical change, many brands […]
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How to Eat For Free During the 2019 Calgary Stampede One of the best things about The Calgary Stampede is the food and the pancake breakfasts that happen during the […]
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Everything You Need To Know About Calgary Cause Marketing Negligence can be costly, especially today, where social responsibility is a norm. Cause marketing is on the rise in today’s […]
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According to a recent study, the purchasing habits of consumers are influenced by the social values of the brand. The study revealed that this was the case especially when the […]
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Calgary is a beautiful city. It is famous for its closeness to beautiful peaks, sunny days and vibrant landscapes. But there absolutely places within Calgary that are worthy of a place on […]
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Brands with Outstanding Logos | Calgary Graphic Design What’s in a logo? A logo is an anchor to a company’s visual language and brand. It’s more than just a simple […]
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There is no other show in recent memory that has captured an audience like Game of Thrones has. The show hosts a massive fandom of outspoken and engaged viewers. Game […]
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The emoji is a prominent feature of modern mobile devices and it is utilized by social media users across different platforms. Emojis have become the new way of expressing thoughts […]
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Most businesses looking to increase their bottom-line and grow their brand have turned to social media to accomplish their mission. This is especially the case for business-to-consumer (B2C) brands whose […]
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What is Branding? It has become one of the hottest topics surrounding marketing and business strategy. Business experts, CEOs and consultants continuously talk about refining your branding, your image and […]
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When It’s Time To Upgrade Your Website Your website is an integral part of your business. It is where internet users go to learn more about what you offer. […]
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Calgary Advertising: 6 Ways To Personalize The Customer Experience Without your customers, you wouldn’t have a business. Customers are the reason why your business exists and will continue to […]
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If you have been in business for some time, you would know that having a website and a social media presence does not automatically translate to increased brand recognition, sales […]
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The Importance of Calgary Mobile Web Development A website is a crucial part of your business if you are looking to grow your customer base online. A website provides […]
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Social media is undoubtedly one of the greatest inventions of the 21st century. It has changed how people communicate with each other as well as how people run and manage […]
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The perfect image can make or break a Calgary graphic design. In an ideal world, you would be able to perfectly craft your vision. Unfortunately, time and money constraints often […]
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Creating a brand is more than designing a logo, it’s about creating your brand’s identity. A well-crafted brand should encompass your businesses values, goals, customer relationships, design and voice. Not […]
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Calgary Web Development: Creating An Effective Landing Page A well-crafted landing page can convert website visitors into leads or even buyers. It contributes to the success of your business. That’s […]
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Calgary Digital Marketing: Instagram’s IGTV Instagram is one most popular social media platforms for brands that want to reach a wider audience. It’s web and app availability make it […]
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Digital Marketing: Calgary Mirco-Influencer Marketing Social media is an effective marketing tool has given digital marketing an ever-changing face. Social Media has greatly impacted the relationship between brands and their […]
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Digital Marketing: Amazon SEO Is on the Rise Search engine optimization and digital marketing are ever-evolving. Keeping track of its constant changes can be a daunting task. Google, renowned as […]
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Email Marketing Practices You Need To Abandon Right Now Email marketing continues to achieve unprecedented success in digital marketing. This is no exception to when it comes to Calgary […]
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In 2019, it is a given that social media marketing is part of your Calgary marketing strategy. But it is time that brands started including social messaging apps as an […]
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Graphic Design Trends to Stay Away From in 2019 Every marketing team should stay on top of the Calgary graphic design trends. The development of powerful advertising themes will be […]
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2019 SEO Challenges and How to Overcome Them Due to the rapid advancements of Search Engine Optimization (SEO), it is highly important that you align your digital marketing strategies with […]
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How to Use Emotional Design Techniques to Improve Your Website The digital age has prompted many businesses to create an online platform. Websites allow companies to reach their target […]
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Creative Graphic Design: 8 Ways to Reignite Creativity Creativity is one of the defining human attributes. It allows us to express, innovate and progress as individuals and as a […]
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4 Ways to Improve Your Website The importance of investing in professional, polished Calgary web design cannot be overstated. When guests visit you at home, you want to give off […]
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Calgary Brand Awareness: 8 Efficient Ways To Increase Brand Awareness Regardless of your industry or target audience, your business must concentrate on creating Calgary brand awareness. Brand awareness refers to “the […]
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13 Efficient Ways to Generate New Leads Generating new leads is essential for the success of any business. Calgary lead development can be daunting and if not done correctly it […]
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Calgary Social Media: 4 Tools to Efficiently Manage Social Media Calgary social media is an effective marketing tool that can be used to grow your business! The only downside? […]
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What is Calgary Voice Search? Calgary voice search is defined as “a speech recognition technology that allows users to search by saying terms aloud rather than typing them into a […]
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Virtual Reality and Augmented Reality in Advertising Calgary advertising companies utilize an array of tools and strategies to enable them to reach a wider audience. A good understanding of consumer […]
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The business atmosphere is perpetually changing. Businesses find themselves in challenging environments where their businesses struggle to grow. And growth is an essential aspect of any successful business. Give your […]
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Calgary Marketing Strategies for Spring A great business plan for spring is not complete without comprehensive Calgary marketing strategies. Marketing is about how you choose to connect with your […]
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7 Ways Your Business Can Leverage Instagram in 2019 Each fiscal year should inspire business owners to test new ideas and marketing plans to boost your profit making margins. Calgary […]
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Creating a 2019 Calgary Marketing Plan Make the decisions to start your year off on the right foot in 2019 by creating a comprehensive marketing plan. A Calgary marketing […]
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A competent marketing strategy can make your business boom! Utilizing a variety of proven digital marketing tactics will allow you to triumph over competitors. Paying attention to a variety of […]
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Calgary Graphic Design: Achieving Brand Consistency Maintaining a consistent brand identity can be a tough task. This is a consequence of having lots of content in both digital and […]
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You’ve worked hard building your business. You provide great products and services to your clients. One problem, your branding is lacking. Strategic, Calgary digital marketing and graphic design can be […]
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Have you sent an email and got an automatic response, wondered how that came about? Or have you thought about a means of converting your potential leads to sales automatically? […]
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Calgary Digital Marketing: Reconnecting with Cold Leads Acquiring customers comes at a cost. Gaining new customers is just as important as keeping old ones. Referrals, partnerships, sales and promotions, […]
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CRM software is an acronym which denotes Customer Relationship Management. Aimed at gathering every piece of information of your customers together, the CRM software also organizes business interactions and customer […]
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10 Questions to Ask Yourself Before Getting Started on Social Media The presence of social media has affected virtually every aspect of daily lives. From our communication and lifestyle to […]
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Let’s say Mr. A visits a product page, views an item and proceeds to add it to his shopping cart, without checking out he decides to leave the website. He […]
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The 10 Most Important Google SEO Ranking Factors Calgary SEO shouldn’t be neglected especially by brands with an online presence. The number of leads and conversion will be alarmingly low […]
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Your Calgary SEO ranking is important because it ensures that your webpage remains visible to online search engines. It is essential to pay importance to your SEO ranking because it […]
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What Does a Fluctuating SEO Ranking Mean? Calgary SEO rankings tell you where you rank when people search relevant words in Google or other search engines. You may be searching […]
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Finding the best keywords for your brand should be the focus of any new business. If you are looking to grow your brand and improve your SEO ranking then choosing […]
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What Does it Mean to Have a “Mobile Friendly” Website In an age defined by wireless connection and the power of free-flowing information, mobile phones are king. Every day […]
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The Difference Between Social Media and Social Media Advertising At first glance, social media and social media advertising appear to have a lot in common. However, the closer you […]
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2019 Calgary Web Development Essentials Staying current regarding web design trends over the years is crucial to the success of any brand’s website. Many changes occur every year. Web features […]
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Calgary Web Design For Professionals In the digital era, utilizing Calgary web design for professionals is an absolute necessity. This is true for all businesses. However, a polished website […]
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7 Calgary Social Media Management Tips That Save You Time Social media never sleeps. It doesn’t fit neatly into your 9-5 work schedule. This presents a unique challenge when it […]
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Social media shapes the way we interact and conduct business. forgoing social media can be a huge loss for your business. Meanwhile, fully embracing social media can result in huge […]
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What Does Your Website Say About Your Business? First impressions are everything when it comes to business development. Keeping your website user-friendly and fresh is paramount when it comes […]
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Have you been wasting time and capital trying to manage your own social media accounts? For business owners, it’s a huge challenge to keep up with running a company and […]
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How Artificial Intelligence Will Affect Calgary Marketing From the sarcastic and brilliant Siri to the current Tesla’s self-driving cars, artificial intelligence has gradually revolutionized industries one by one. Digital […]
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Calgary web design relies heavily on hyperlinks. Linking between multiple web pages is an important feature of quality Calgary web design. Links are essential to improving your business’ SEO, making […]
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Calgary Marketing: The Benefits of Surveys Creating and distributing a survey can offer a fair share of benefits to your business and Calgary marketing team. It will allow you […]
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Clearing defining your Calgary marketing goals is an essential step in planning a successful business. Deciding how you will measure the success of your marketing efforts will help you set […]
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Millions of consumers depend on local SEO searches every day to look for the best local businesses within their area. This means that you can significantly boost your chances of […]
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The Key to a Successful Calgary Marketing Campaign A successful Calgary marketing campaign should result in your business meeting its goals. Every marketing strategy your business adopts should be aimed […]
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7 Reasons You Should Consider Using Chatbots for Calgary Marketing Chatbots have gained more popularity in recent years following wide adoption in the marketing landscape. They are a new […]
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The sales and marketing landscape is constantly changing, which means it’s wise to constantly assess what is and isn’t working in your current Calgary marketing strategy. Business owners can get […]
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Calgary Web Design: A Landing Page That Will Land You Leads Does your landing page convert visitors into leads successfully? Your landing page is your first impression! It should urge […]
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When creating your Calgary marketing strategy note that changes in weather conditions and temperatures can play a huge role in how you should structure your marketing strategy. Weather changes offer […]
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Calgary Marketing: Marketing in the Health Care Industry The healthcare sector, like every other sector of business, needs adequate marketing to reach the right clients. It is important to build […]
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Your social media bio is one of your first points of contact with potential followers or even customers. It is your chance to create an impressive first impression. Just like […]
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Unfortunately, most brands do not know that this is an organic process that takes time. When the pressure gets too much, some owners give in to the temptation to buy […]
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Everything You Need To Know About Podcast Marketing A podcast an episodic series of audio or video files uploaded on the internet which a user can listen to or […]
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The meaning and effect of data can vary depending on your industry, but it is the application of data that matters. The insights that are gained from data are what […]
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Calgary Marketing: Fitness Studio Gym membership has increased by 25 million in the years 2000 till 2016 and if trends continue those numbers will continue to grow. The fitness industry […]
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Video marketing is becoming more important and rightly so. It has been found to have a better conversion rate when compared with other marketing strategies. YouTube and Facebook videos have […]
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Calgary Marketing: Marketing Your Cafe When you open the doors to your new Calgary business, you probably expect customers to keep pouring in, profits doubling every month and generating a […]
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Influencer marketing is a standard way that brands connect with new customers. In this era of social media, there are millions of influencers. An influencer is someone with the ability […]
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How To Add Going Live to Your Marketing Strategy “Going Live” or livestreaming is a valuable and now indispensable part of a marketing strategy. Going Live or livestreaming simply […]
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Calgary Marketing: Why You Need an App for Your Brand To stay competitive in the Calgary market brands are constantly trying to up their game and create features that […]
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Now that you’re a business owner, it’s time to develop a Calgary marketing plan. If you want your business to stand out from the competition and other franchises, you’re going […]
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How Did Coke Get 50 Million Facebook fans When I Wasn’t One of Them? As a marketer you have to know how to do research. In fact you have to […]
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On the first of July 1867, Canada, Nova Scotia and New Brunswick came together to become one country. Since that day, Canadians have celebrated Canada day. The 100th anniversary of […]
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Calgary Marketing: How to Market to Moms Mothers are an important demographic that many Calgary businesses are trying to tap into. Calgary is full of young moms that are looking […]
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Social media managers wear many hats these days. Being in social media management means you become a copywriter, editor, an SEO expert and a photographer. If you’re in the world […]
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Calgary Marketing: Residential Construction Competition for home builders is stiff in Calgary and building a new home isn’t cheap. That means you need to set yourself apart from the competition […]
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Calgary Marketing: How to Turn Your Idea Into a Business Ideas are dime a dozen and everyone seems to have one. Innovative ideas, however, are rare. Having an innovative […]
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How to Develop Blog Concepts That Will Boost Your Calgary SEO We’ve heard it time and time again, content is king and when it comes to SEO the saying […]
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How to Stay on Top of Instagram’s Algorithm Changes 2018 There is no doubt Instagram has sparked some frustration amongst their users since their algorithm was adjusted from chronological […]
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Father’s day is a very day of the year, not only for fathers for business owners. It is a day when children get to return the favour to their caring […]
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Tools to Help Your Marketing Team Execute How is your team preparing for your company’s 2018 marketing campaign launch? Summer is quickly approaching, and with it comes a long […]
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Web Design Calgary: 5 Things Customers Look for Building a website is a good way to attract new customers and service and keep in touch with old ones. When […]
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5 Productivity Tools Graphic Design Agencies Should Be Using Productivity tools are one of the main keys to success for graphic design agencies. Utilizing the proper tools will enable […]
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In 2018, a lot of marketing happens online and for good reason, it is proven to have a better ROI. It is great for small businesses that have a limited […]
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The Role of Calgary Marketing Companies One of technologies best gifts to business is digital marketing. But what qualifies as Digital marketing? Digital marketing is the promotion of products, […]
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Marketing Companies: Words That Help You Seal The Deal When it comes to marketing copy is key to drawing people in and funnelling them towards a sale. Here are […]
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Building trust with your clients and potential clients is important if you hope to do business with them for a lifetime. These consumers are going to be giving away their […]
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The Importance of Calgary Branding What is Calgary branding? And what is the importance of it? When you think of the city of Calgary, what is the first thing […]
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Graphic Design Agency Trends It’s no secret that a graphic design agency must always find a way to stand out from their competitors. What is it that makes people […]
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Brand Development: How to Know When It’s Time to Rebrand Your company’s brand is one of its greatest assets. The world today is very image-driven and people will make […]
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Calgary Marketing: Real Estate It takes a lot to succeed in a saturated business like real estate sales. You must do more and be more to stand out from […]
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Calgary Web Design: Do’s and Don’ts Your website is usually the first contact people have with your business online. It is essential that it represents you well and communicates […]
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Calgary Social Media Marketing: Your Friend the Hashtag The internet is a wide and deep ocean and there are loads of information on it. Calgary Social media marketing is […]
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Benefits of Working for a Calgary Web Design Agency Many Calgary web Designers start off as freelancers working for themselves with a limited client list. However, their ability to complete […]
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Calgary Web Design: Why Your Website Copy Is Important The success of your website is heavily dependent on your content; pictures, videos and your website copy. You copy is perhaps […]
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Creating a company or business newsletter can be a great way to build company culture and promote events. Designing a newsletter doesn’t have to be expensive and time-consuming but you […]
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The key to success in internet marketing, whether it is done on your website or your social media platform is exposure. “Content is king” is a common saying but it […]
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What you can Expect to See from Calgary Graphic Design in 2018 With 2017 coming to an end there are new Calgary graphic design trends taking center stage in 2018. […]
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Graphic designers must deal with all sorts of clients. Some are easier to work with than others. Some of the biggest challenges a designer will have are communication problems. This […]
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4 Signs of a High-Quality Graphic Designer The person you hire to design your website has everything to do with how it comes out. Some people are more suited to […]
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5 Reasons to Invest in a New Website Design Owning a website is no longer a luxury or an extra, it is an essential part of running a business. You […]
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8 Essential Questions for Successful Logo Design Developing a new logo design for a client takes understanding, preciseness and time. A company’s logo is an essential part of its […]
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Let’s look back at where trends have gone in 2017, and where Calgary marketing trends in 2018 will go. In the digital age, marketing moves with remarkable speed and the landscape […]
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Graphic Design Calgary: Why Website Photos Are as Important as Design Providing useful information on your website will facilitate customers’ search for what they are looking for. However, context […]
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How to Use Storytelling to Improve Websites Stories are the most effective way to convey a message to your current and prospective customers. The human brain is designed to process […]
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Calgary Social Media Marketing: How to Create a Strong Visual Brand It goes without saying that Social Media and its several platforms are a very vital tool for marketing. […]
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Calgary Marketing Company: Top 5 Marketing Mistakes Creating a successful marketing campaign is vital to the success of a business. A Calgary Marketing Company will build a strong marketing campaign […]
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Why You Should Start Thinking of Influencer Marketing Word of mouth can be one of the most powerful forms of advertising. Calgary consumers like to rely on others for […]
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How You Can Benefit From Graphic Design Services When diving into the digital realm with your business, it will become apparent, you require graphic design services. Hiring a full-time designer […]
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Calgary Marketing: Grow Your Small Business with Email Marketing The internet has made marketing easier for businesses. One of the best ways Calgary Marketing can reach your customers through the […]
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Social Media Marketing to Elevate Your Brand When you choose to create social media pages for your business there are some essential processes that need to be completed. These steps […]
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A design brief describes the desired results and the client’s need for a design. It focuses, not only on aesthetics but on the aims and objectives of the work about […]
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Social media management can get messy very fast. Obtaining these social media tools will enable social media management companies to organize and schedule content few days in advance; not to […]
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Marketing is a very important part of running any business. The information you provide to potential customers on who you are and what you do, the difference between you and […]
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Calgary Web Design Companies: Why You Should Hire One The world wide web has defined the twenty-first century. It determines the status quo, the modalities of business transaction and especially, […]
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Graphic Design Agencies: Standing Out Are you applying for jobs at graphic design agencies? There are some things you need to stand out and give you a better shot […]
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Branding or brand development is the strategy of creating a unique name, logo, and symbol to differentiate a business or product from others in the market. Branding goes beyond logos […]
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Top Services Offered by Marketing Companies Calgary Everyone is on a budget when it comes to marketing, you want to put in just enough that you are increasing your […]
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Digital marketing is one of the most effective ways of marketing business both big and small. Its features and strategies to make it achievable for all different companies. Graphic design […]
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When it comes to web design, there are many options to choose from depending on the niche and field of endeavour. Corporations require more from a website compared to small […]
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Which Graphic Design Agencies are Best for Your Brand There is a lot to keep in mind when looking at graphic design agencies and you might be thinking, where do […]
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Social Media Management Company: Do You Need One? One task a busy business person or an entrepreneur never wants to fuss with handling social media aspects of their business. […]
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Do you have a website design project you want to handle but do not know where to start? Are you planning on how to get your Calgary website design completed […]
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Marketing Calgary: How We Would Market Our City Every day, marketing strategies unfold around us. Radio jingles, print ads, YouTube videos, billboards, signs and Google ads are everywhere we look […]
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Are your designs being outshined in the mob? It’s easy to become camouflaged among the thousands of visuals that companies put out every day. With graphic design agencies, your message […]
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Calgary Web Marketing is the practice of taking advantage of web-based platforms to broadcast a message about a company’s brand, products or services to potential customers. The methods, tools and techniques […]
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What Is Predictive Analytics and How Marketing Companies Use It Predictive analytics is a form of advanced analytics that extracts data from existing data set and uses statistical algorithms […]
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We’ve all heard it before, a picture says a thousand words. Graphics and user interfaces have revolutionized the world. It’s not an overstatement to say that the internet revolution wouldn’t […]
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Calgary Graphic Design Firms: What They Look for in a Designer Calgary Graphic Design Firms create more than just striking imagery for marketing. Designers create usable interfaces and tools […]
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When running a small business, it’s natural to want to cut costs where you can, but marketing isn’t somewhere you should skimp. Marketing is vital for generating leads that turn […]
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Corporate Web Design Company: How They Can Elevate Your Brand Companies that have been around for long enough to become a corporate enterprise can get stuck in their ways. […]
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Calgary Web Designer: A Growing Market Calgary’s main industry has been dominated by oil for many years and our city is typically known for its energy offerings but in recent […]
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Top Tips for Hiring Calgary Website Development Company Top Tips for Hiring Calgary Website Development Company A website is like an automobile, comprised of many connected pieces put together by […]
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Calgary Marketing Firm: The Top-Notch Services They Offer It’s a fact that the responsibility of any marketing firm is to find a way of developing effective branding of products and […]
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Marketing Companies: What they’ll include in Your Marketing Plan For every small business owner there comes a time when they realize they need the assistance of a professional marketing […]
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Calgary Marketing Agency: What Makes Them Stand Out When hiring a marketing agency, it makes sense to choose a local option, especially if you run a brick and mortar store. […]
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Making the Most of Survey Questions Surveys questions are a great way of finding out about your target audience and what they want, need or just plain desire. There […]
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If you listen to some Doom Sayers you will hear them foretell the demise of printed ads. ‘It’s all about the Internet’, and to a degree, they are right. Much […]
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Google’s New Mobile-First Index By now, you probably know that Google crawls your site to add pages to its index – if you don’t, you should! Your page rankings depend on it. […]
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Goodbye Keyword Planner and Hello Keyword Research using PPC When Google announced that they were revoking free full access to its Keyword Planner I, probably like the rest of you, […]
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What to Look for in Calgary Graphic Design Finding a good graphic design agency can be a daunting challenge. After all, there is more than one graphic design agency […]
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Marketing Performance Management (MPM) – What it Means for You With the coming of 2017, marketing communities confronted the age-old question of what this year’s dominant theme will be. A […]
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How to Choose the Right Design Agency If you are looking to launch a new business, or just feel like the look of your old business is out of […]
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Creating relevant content is the most effective SEO tactic, according to recent research from Ascend2. In November of 2016, 256 marketers were selected to take a survey about SEO, 45% […]
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Top Tips to Help with Your Google Ranking Having a top Google ranking in search results is driven by machines, so factors such as content relevance and user intent […]
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How Calgary Marketing Companies Get You Noticed So, you’ve signed on with one of the best Calgary marketing companies. Hiring a marketing company is one of the best things you […]
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7 Ways Graphic Design Agencies Help Small Business Graphic design agencies are critical to the success of a small business. You need the talent of skilled graphic designers in […]
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5 Reasons Why You Should Hire a Digital Marketing Company The days of traditional marketing channels and companies are numbered as more and more companies are going digital as the […]
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Marketing Agencies: Reviewing the Upside of Their Operations The economic slump being experienced in Calgary is unfortunate especially considering the previous success the economy has gone through and how […]
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When we take a company’s Web traffic analytics we can almost guarantee on one Web page that will figure prominently in their top three most frequented will be … the […]
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5 Reasons Why You Need to be Working With a Graphic Design Agency Setting up your own business from scratch is a lot of hard work, there is tons of […]
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We talk a lot about social media marketing. An awful lot. But there is one good reason for that – it works! Social media marketing is indispensable, so much so […]
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So what’s the fuss about creating social media for your business? It’s like everyone, starting from celebrities to that quaint, little mom and pop store down the lane is spending […]
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Which Social Media Management Accounts Really Matter? There’s a lot of talk about social media and social media management. Sometimes when you look from outside in, it feels like […]
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In October 2015 Google unveiled its first attempt at using artificial intelligence (AI) to enhance user searches in an attempt to help them produce more accurate and relevant results. This […]
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4 Ways Social Media Can Help Boost Your Brand Establishing a business and developing a brand are two totally different things, most people mix these two up, but just because […]
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How Can a Design Agency Help Me? Marketing is the lifeblood of sales but it’s still easy to look at the bottom line and wonder if you can’t make […]
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How to Get Online Reviews for Your Business We’ve all seen them. Maybe you’ve even written one or two in your time. Providing a prospective buyer product or supplier information […]
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Why Do Businesses in Calgary Need a Marketing Firm to Back Them Up? With 90% of the population using the Internet on a daily basis, Calgary is one of […]
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Why Do You Need a Graphic Design Agency to Set Up Your Business in Calgary? Today’s marketing is all about intriguing catchphrases, interesting designs, and flashy content; and businesses in […]
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LinkedIn Marketing Although LinkedIn has been around since 2003, (Yes! That long!) not many companies have embraced it as a marketing platform. It’s been great for prospecting for new jobs […]
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Effective Ways of Marketing Calgary Businesses Online Businesses around the world spend resources on marketing purposes and marketing Calgary businesses or products are no different. It is important to […]
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When a Facebook conference starts with Mark Zuckerberg stating, “We think there’s a really important place for a personalized news feeds,” you immediately know that things will never be the same. Even […]
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How to improve your page ranking for a specific SEO keyword Keywords are the new Holy Grail of marketing and SEO. If you can dominate the right ones for your […]
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Marketers will do anything to get you to buy. They will wrap it in sexy, make it funny, choose all the right colours and even bring it to your door in the […]
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What the economy of Calgary is going through is a consequence of the downturn in businesses and lack of appropriate business marketing in Calgary. The dwindling prospects of the Oil […]
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Benefits of Social Media Management For Businesses In today’s dynamic workplace, more and more functions and operations are being moved online. The reason is that the digital platform is […]
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No can escape the fact that things are tough in Calgary at the moment, with a little reprieve looking along the horizon. It’s easy to look at the impact on […]
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If you have any contact with social media where anyone is given a ‘voice’ you will be familiar with the phenomenon of trolls. Trolls are members of any online community that allows […]
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Marketers have had to adjust their roles and functions to suit these new changes. The functions of a modern digital marketing agency now focuses more on advertising, marketing and campaigns […]
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Marketing Calgary; what does it entail? Businesses are growing with every innovative idea that is realized and the critical tool defining their existence stands as their strategies of marketing Calgary. […]
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When you mention Pinterest as a marketing media most clients look at you like a deer caught in the headlights. Pinterest is one of the most successful social media platforms of the […]
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The last couple of years has seen the very rapid growth of digital media and marketing agencies, with many services being provided on digital platforms. About a decade ago, there […]
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A Branding Agency Calgary; Why go for them in a poor economy? Marketing in a business requires precision and unique input, and both aspects are only maximized when the […]
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My co-worker hit on another problem with using profanity – it no longer has the effect it used to. It was seen as cool, rebellious and edgy when you were […]
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The Perils of Ego-centric Social Media Platforms How many social media platforms can you name? Which was the first one you named? If current data is to be believed, it […]
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Marketing is a phrase that is fairly new if you take it in relation to the history of the rest of the world, but we certainly think of it as […]
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Green marketing is a term that is not new. It has been around since the original mullet, collars on men’s shirt were the size of Boeing airplane wings, orange was […]
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The dwindling businesses and low financial volumes are frightening to say the least and Calgary marketing solutions seem the only way out of the mudslide. The Calgary economy has been […]
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As each social media platform matures it establishes a niche following. Users with a common interest all gather and learn on a social platform, but for some it’s hard to […]
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Social media fails that make you super face palm Social media management and online marketing are the new black. Anyone who is anyone in the selling arena knows that they […]
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Services an Online Marketing Agency Provides Players in the digital sector may be well aware of the services provided by an online marketing agency. Their services are considered essential by […]
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Content Marketing Curation Etiquette There will always be a controversy of the usefulness of curated content marketing vs. created content marketing. Which is better? There are so many factors that influence […]
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What will (Not) be Big in Marketing in 2016? I love the New Year. I often stand on the porch and watch the fireworks wishing and hoping everyone a […]
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The daily life of a design agency is fraught with challenges, not least of all slogging hard for two weeks solid over a steaming laptop constantly under the threat of […]
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While website development can be daunting at first, it does not have to be viewed as an impossible feat. At best, it could be a really good therapeutic personal project. […]
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Graphic designers, whether they are in freelance graphic design or employed by a massive marketing machine, live in fear of hearing the words, ‘I don’t like it’, coming out of […]
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For starting entrepreneurs, finding the right web design company is like finding the right business partner. The output that these web design companies will come up with is what will […]
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15 Sources of Free Images for Your Company Media We live in an image driven society. Things just seem to go further and quicker if you attach an image […]
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Want to Hire a Design Agency? Here’s What to Look For Hiring the right agency to handle your design needs is definitely one of the most essential decisions you can […]
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Have you ever engaged with or even thought of outsourcing part of your online marketing needs to a marketing company? If yes, then there are chances that you’ve had to […]
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In a world where more and more people are becoming digital natives, the presence of a website has become a must. From big brands to start-ups, businesses have taken on […]
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Are you planning to hire an online marketing agency but feeling already stuck at the starting point? Agreeably, the process of finding that perfect match of an online marketing agency […]
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Probably, one of the most valuable assets of your business is your brand. Further to that, developing a solid brand is therefore your most important task. Let’s first define brand […]
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This is one of the few posts that most website designers wouldn’t want you to read. The explanation is that most of web designers like to be perceived as people […]
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Social media is continuing to open up huge avenues for small businesses and startups to attain their targets. Today, large and small businesses alike are struggling for the same space—the […]
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How to be a Killer Guest Blogger Guest bloggers and writers are a common phenomenon. It’s a great way to establish yourself as an authority in your industry, network but […]
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It is usually easy to get a web designer, but the real challenge comes when you are already in the process of planning and creating the website. Based on experience, […]
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The Secret Relationship Between SEO and Social Media Humour me for a moment – Google ‘ESPN’. What are your first five rankings? The chances are, they are their web […]
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5 Graphs that Show LinkedIn as the Sleeping Giant of Marketing New Social Media platforms seem to be popping up with every click of a webpage as hyper-niching is […]
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Social media platforms tend to get stereotyped. Facebook is for spotty faced, game obsessed, duck faced teenagers. Twitter is for intellectual news lovers (pseudo or otherwise). YouTube is the new […]
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Turn Your Website into a Massive Lead Generating Machine How is your website doing? No, honestly, how is your website doing? Your website is your biggest marketing and sales tool, period. It […]
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The ROI on SEO The use of search engine optimized writing (SEO) has been the mainstay of all internet offerings for a long time. The cold hard fact is […]
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Choosing the Right Design Agency in a Tough Economy With crippling oil prices and some of the most expensive overhead costs in the country, Calgary is facing a tough […]
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When I was in University corporate image was THE buzz word for marketing. Everything lead back to corporate image – marketing established corporate image, focus groups provided feedback on corporate […]
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#UnitedBreaksGuitars – A Case Study One thing that Carroll was not in control of was the subject matter. The fact that being treated in such a frustrating way by customer […]
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The Art of Social Media Social media is vast and intimidating place to be. With all the smooth talkers, posters, bloggers and writers out there it isn’t easy to […]
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Not even as long a decade ago, teams of marketing people would sit round a table, then a desk ,then light box to produce a powerful and enticing image to […]
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Online Marketing – the TED Talk Way TED talks have become a valuable resource in any walk of life. They inspire, enlighten, inform and delight, helping us all to learn […]
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10 Solid Business Reasons Your Website Needs a Redesign If you’re not a website designer it’s hard to know when your website needs a change, or even how much of […]
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The fundamental principles of marketing will never change, online marketing has changed where we focus our efforts and how a digital marketing agency focuses on them. The power of online […]
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Online marketing moves at full speed. Sometimes it feels like it doesn’t matter what you do – you can never get ahead of it, as the whole genre appears to […]
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Website Designers – and other mysterious creatures – Unplugged Case Studies Website designers seem to be a breed all of their own. It’s like two parallel universes where graphic […]
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The Value of Social Media Management Before we get on to the value of social media management, answer these questions: Which social media platform is the best for job […]
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‘Liking’ and ‘sharing’ is now considered a staple part of any social media management marketing strategy and its importance is widely recognized by any Calgary marketing company, but have we gone […]
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Website Designers Know When to Redesign – or Give it Some Skin When it comes to website design nothing beats a website designer’s knowledge, experience and talent. Whenever a […]
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10 Online Marketing Agency Honey Traps The humble online marketing agency has become big business in recent years, and for good reason. Surfing the web has always been a […]
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LinkedIn as an Inbound Marketing Lead Generator Using LinkedIn as a marketing tool has been a concept that has been a hard sell to many business to business (B2B) selling […]
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Whatever you hear from a friend, neighbor or colleague, website design is really a professional job for website designers. There are many ‘DIY Website’ companies that tantalize you with offers […]
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Marketing taglines are not easy to write. Most people think that writing less is easier than writing more – so wrong! Taglines are a painful example of that. How do […]
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Have you ever felt that online marketing has moved, and continues to move, at light speed? Whatever was ‘in the now’ last week is now ‘old hat’ and more than passé. Sometimes […]
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Social media management has become such an integral part of our everyday lives we do it without thinking. We check our Facebook, Twitter and Instagram accounts in any idle moment […]
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When there is a downturn in the economy the first thing that most companies do, whether they are directly in it’s path or not, is tighten all the purse strings […]
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What Makes an Exceptional Calgary Marketing Company? Marketing is like a revolution – it goes in circles. Like fashion; colours, styles, detailing all come round in a cycle and if […]
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Social Media marketing has swept the board for marketing strategies almost since its inception. There has to more than the usual ‘ooh shiny!’ marketing mentality that engages people on any […]
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20 TED talks that Refuel your MOJO Marketing is all about reinvention. Every day, every project you do is about trying something new and pushing the boundaries, but it takes […]
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Facebook Instant Articles – A Digital Trojan Horse? On May 13th Facebook announced its newest attempt to attract a bigger share of any companies marketing wallet by introducing Instant Articles. In […]
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5 Laws of Marketing Technology Marketing technology has become an intrinsic part of any marketing company as most people turn to their digital devices at some point during 93% of […]
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The People who put Social Media on the Map Social media has become such an integral element of marketing companies that we forget where it came from and who made it what […]
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SEO: where has the last 20 years gone? SEO is older than content marketing – can you believe that? There is some debate on the actual date of the birth […]
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Why your online content marketing is being ignored – and what you can do about it. Content marketing has been the buzz word for some time now, long enough for […]
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Statistics Every Calgary Marketing Firm Needs to Know The landscape of marketing seems to change with which way the wind blows and keeping up with it is a full […]
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A transparent business card is where it’s at. If you’ve got attitude, a dream or a following of Trappist Monks – it doesn’t matter! A transparent business card will get […]
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10 Essential Lists for Marketing in Calgary People love lists! It doesn’t matter who it is, or what it is, if you put it into a list you’ll have people […]
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Are You Your Own Worst Marketing Enemy? You have to have many things to be a great marketing agency executive. You need to be creative, hardworking, innovative, in tune, expressive, good […]
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Common Calgary Marketing Terms The marketing agencies in Calgary are always aflame with creating new vocabularies for the advertising world. Every day a new slogan or marketing phrase is […]
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How do you achieve marketing in Calgary – when everything is closed down? The Calgary Stampede is the highest grossing Canadian festival in terms of economic impact and a great […]
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Losing Facebook Traction? Social media marketing is no longer an option in marketing. If you’re attending a trade show you need to advertise your booth number on your social media, […]
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Knowing Your Brand Values Company image has given way to branding. To make an impact in today’s overcrowded markets it’s no longer adequate to merely have a ‘good’ company […]
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Why do we treat a day out to IKEA like it was a day trip at the beach? For some reason IKEA has managed to capture our heart, minds and […]
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The Most Dangerous Phrase in Marketing Whether your company does social media marketing, traditional marketing or any combination of the two, the most dangerous phrase in marketing is, ‘…but we’ve […]
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100 Top Marketing Quotes Online marketing is campaign of constant reinvention. If you are a marketer every item you put on your work clothes and walk through the door you […]
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The Rule of Seven Social media marketing is a powerful way to reach your customer, but how has it changed marketing in general? We all take this for granted today, […]
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Graphic Design isn’t just the words you speak Words have been used for centuries to convey meaning and messages. From the very first examples of writing found in tombs […]
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To Colour Your World – Use Your Brain Making the most of your web design means taking advantage of all the different aspects of design, maximising their effect – and there are […]
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Panda 4.1 – A Push or a Punishment? In the golden, olden days (and I don’t mean when your great-Grandma wore a poodle skirt and very sexy beehive) knights […]
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Are you ready to multitask? Then you’re ready to write a blog. Writing a blog is an art. Writing is an art. Do not fall into the trap of thinking […]
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Is Great Marketing Content Dumbing Down Dumber and Dumber? On October 24, 1995, the FNC unanimously passed a resolution defining the term ‘Internet’ to mean the remote file sharing that […]
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Calgary SEO Companies For us and the majority of people in the world, our lives revolve around SEO and Calgary SEO companies, whether we realize it or not. From a […]
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Logos in the News Every company needs a logo. It is part of the brand that defines who they are and makes them immediately recognisable. The ancient Egyptians, Greeks and […]
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Copyright – Does it Cover All Your Online Marketing? You have all been in the situation, right? You know the one? The one where you slog your guts out […]
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Are you looking for a marketing firm Calgary loves? Being a small to medium business starting up your own company, or even standing on the brink of bigger things, can be huge […]
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A Facebook Fan is Worth $174 – But Don’t Buy Them! Early in 2013 the company Syncapse set out to put a value on the average Facebook fan. The study […]
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Elevate Calgary runs a competition that offers Calgary not for profits charities the option to get in front of the right people, as well as win some great prizes. Video […]
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The Aftermath of ‘Mobilegeddon’ On April 21st Google rolled out an algorithm that ranked all mobile friendly websites way above their desk based competitors. An algorithm change is certainly nothing new […]
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Spreading the Online Marketing Word – Blogs that Impress Having to continually sit down and write something utterly earth shattering about marketing is not an easy job – trust […]
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Sometimes you sit down to write what you hope will be the next marketing Pulitzer prize winner only to decide that the blank page in front looks better plain white […]
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Calgary Branding Building your brand is an important part of any marketing strategy. To make sure your brand reaches the right audience you need to understand your audience. Calgary has an […]
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Net Perception Marketing: Are We Missing the Point? How do you make a big purchase? Say, a holiday? A car? Or even a place to have lunch? If you needed […]
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Calgary Business Cards If you are looking for a unique twist with your Calgary business cards look no further than Arc Reactions. There are endless options for producing the perfect […]
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Why Data Quality and Business Intelligence are Linked One of the keys you need to master to keep the sales rolling in is quality sales data. This data is the […]
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There is an explosion of creativity in Calgary all over the city – in art, in music, in architecture and in Calgary marketing. Art has always been at the heart […]
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Calgary Social Media Agency Social media is nothing new – but the power it wields seems to continue building however old it gets. When the different social media platforms […]
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Who Is In Control of Your Sales? To effectively run a profitable business, one of the things you must know is – where are your sales coming from? It’s […]
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Calgary Graphic Design Companies There are a wealth of opportunities with Calgary graphic design companies when you need to add some ‘zip’ to your marketing. Calgary is a city that […]
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Quick Ways to Creating Effective CTA’s and Headlines If you are a small to medium business that runs your own marketing campaigns out of necessity you know how hard […]
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Marketers have a way of making up new names to ‘big up’ whatever they are talking about. They are masters at it! You’d be forgiven for thinking, ‘What is a […]
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Don’t Get SEO Blindsided Think you got search engine optimization (SEO) taped? Think again. I can see you all saying, ‘Why is this person putting the letters ‘SEO’ in […]
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Branding Agency Calgary Style! Why do you need a branding agency Calgary style? Isn’t Calgary branding just like any other? Is Calgary a city like any other? No, it isn’t, and […]
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Every successful marketing campaign starts with knowing your audience. You cannot craft a marketing project that reaches out to your chosen demographic and draws them in to your product or […]
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Marketing Agencies Calgary Most marketing agencies Calgary has come to know run on research. We analyse the metrics of current campaigns, the metrics past campaigns and dream up metrics for […]
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Marketing Agency Calgary Have you ever asked yourself what a marketing agency Calgary trusts does to earn that trust? Then it’s something that you should. Your online marketing is the face of […]
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I am a copywriter. I spend my days researching and writing, then researching some more. My bills are paid by this cycle, and I have become a total devotee and […]
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In recent years the buying process for consumers has changed. For decades potential customers were presented with a range of options and reasons to purchase an item and the focus […]
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Does the Social Media Platform You Choose for Your Business Really Matter? Sometimes when you run a business it seems like your day is one never ending stream of important […]
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Calgary Video Marketing Video marketing is already a big player in marketing success, but why has it not been embraced by so many companies in waging a war on visibility? […]
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Worst. Marketing. Advice. Ever! ‘I always advise people never to give advice.’ PG Wodehouse People have a tendency to give advice – whether you want it or not. It doesn’t […]
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5 Highly Influential Online Marketing Practices That Will Shape 2015 Since the explosion of social media in the digital era, and inevitable melding of it into a powerful marketing […]
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A Corporate Branding Agency – and You! Why does a corporation need a brand? And what is a corporation anyway? Every company needs a brand – and identity. Something that a consumer can […]
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Why Companies Now Need a ‘SMales’ Funnel One topic of hot discussion in the upper echelons of marketing is seriously focused around the Sales Funnel and whether it applies in the […]
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Marketing in Calgary Nowhere in the country is there more of a need to use all the leverage that marketing has to offer than Calgary. Marketing in Calgary is […]
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Is Customer Engagement a Priority? Your customers, and more importantly your prospective customers, are constantly being bombarded with marketing. It’s estimated that the average consumer is exposed to over 3,000 […]
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Striking the Balance Between Retention Marketing and Content Marketing Content marketing has been the buzz word, watch word and by word of the sales funnel for the past few years. […]
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Blogging is No Time to ‘Under Promise, Over Deliver’ Have you over looked one, massive weapon in your marketing armory? The blog. Everyone has one. Blogs are now so […]
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Who can put a price on the value of a logo? It’s hard, but judging by the reaction of the internet when any major company changes its logo some have […]
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We live in an age where everyone walks around with a camera phone in their pocket. Consumers are used to describing their tastes, preferences and emotions through photography and broadcasting […]
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4 Ways to Track Your Content Marketing and Learn Lurking in the back of every marketer’s brain is the idea that metrics are really useful, but this is quickly stifled […]
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How Do You Deal with Your Negative Social Media Feedback? “You’ve made enemies? Good. It means you stood for something”. Winston Churchill. It happens. If you’re in business and are […]
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Build a Better Business Card Networking is the new black – again. The rise in digital networking has shifted the emphasis of a physical network to a virtual one. It […]
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9 Keys to Brand Development: Your Company’s Only Asset Brand Development and Other Ever Changing Strategies When you are asked what your company’s biggest asset is you may be […]
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Calgary Social Media Management Smart businesses know that by using Calgary social media management you harness a real force to be reckoned with. It can generate a buzz about your service […]
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All Change! Effective Facebook Marketing & CTA’s (Call’s to Action) The massive juggernaut circus that is social media marketing continues to run roughshod over all the conventional marketing tactics, […]
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Which is more important? – Your SEO or Your Content Quality As a copywriter I have seen it all – and I mean ALL. As digital marketing has developed I have […]
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Who is More Important – the Specialist from Web Design or Graphic Design? There are times in everyone’s life when they take on the appearance of a deer caught […]
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Facebook is undoubtedly top of the pile when it comes to social networking. It was the first platform to break the 1,000,000,000 users, yes, count them – that’s one billion […]
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Oftentimes businesses want to jump right into posting, sharing photos, and building brand awareness, but the best social media results come from establishing management practices. Managing social media isn’t just […]
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Get Your Marketing Mobile – Responsive Web Design Responsive web design has been around for some time and is no longer considered a ‘new’ technology – or even to […]
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Marketing campaigns have many uses – but they ALWAYS have a use. In a well-crafted, innovative marketing campaign contains a call to action that resonates with the audience and drives […]
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Images have always had to power to convey messages in clear and concise manner, but it would seem that marketers have been slow to catch on to their true power. […]
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Google+ has over a billion registered users and currently 359 million of them are active. That’s one HUGE captivated market if you’re savvy enough to use it. Couple that with […]
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Whatever Happened to the 4 P’s? Traditional to Digital Marketing For decades the watchwords for savvy marketers have been product, placement, price and promotion. The four P’s of marketing were […]
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Getting a Big Business Brand on a Small Business Budget Branding. If you’re in business you need to know what it means and how to work it. Think of […]
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Brand Development in a Digital World There is no more important principle in mixed media marketing than the protection of your brand. Branding is another name for the experience that […]
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Video Rocks. There is no other way to say it. Placing a short video on your web page, email campaign or social media will impress the search engines bots, attract […]
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One Minute Video Marketing The interesting thing about video marketing is that nearly all videos are watched for the first ten seconds, then the decision is made whether to watch […]
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The Top 12 Things When Planning Social Media for Your Company A little more than 5 years ago social media was little more than a novelty that allowed the […]
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Why Pay to Hire Graphic Design Professionals? Why Graphic Design Matters….making people want your products/services. When you’re running a business it’s easy to look at every penny you spend on […]
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The use of search engine optimized writing (SEO) has been the mainstay of all internet offerings for a long time. The cold hard fact is that anything that has been […]
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Calgary Marketing Company Whatever your write, say or do reflects the ethics of your Calgary marketing company – or any other company for that matter. Every time you connect with your […]
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If you’re a business owner you’ve probably heard about the importance of Calgary branding time and time again. You’ve been told you need to create a brand to set yourself […]
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When Calgarians are suffering from an illness, they don’t want to struggle with long commutes and lengthy wait times. They want to connect with a local medical provider quickly and […]
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9 Ways Your Small Calgary Business Can Get Involved in the Community The value of a small business to local communities cannot be overemphasized. They bring a feeling of uniqueness, charm […]
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As you can see, rebranding is a powerful marketing strategy and has the power to save international brands. Rebranding is more than just a cosmetic change, it’s about reimagining your […]
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How Businesses Are Using Technology to Rebrand The rapid advancements in technology have dramatically changed how businesses’ market and how buyers consume. Keeping up with these advancements can be difficult […]
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When done right, rebranding gives you an edge over your stagnant competition. It can successfully uplift your business and transform it for the better. However, this is easier said than […]
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Technological advances over the last decade have drastically changed all aspects of our life, from how we shop, to how we conduct business. In spite of radical change, many brands […]
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According to a recent study, the purchasing habits of consumers are influenced by the social values of the brand. The study revealed that this was the case especially when the […]
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What is Branding? It has become one of the hottest topics surrounding marketing and business strategy. Business experts, CEOs and consultants continuously talk about refining your branding, your image and […]
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Calgary Brand Awareness: 8 Efficient Ways To Increase Brand Awareness Regardless of your industry or target audience, your business must concentrate on creating Calgary brand awareness. Brand awareness refers to “the […]
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A competent marketing strategy can make your business boom! Utilizing a variety of proven digital marketing tactics will allow you to triumph over competitors. Paying attention to a variety of […]
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Calgary Graphic Design: Achieving Brand Consistency Maintaining a consistent brand identity can be a tough task. This is a consequence of having lots of content in both digital and […]
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You’ve worked hard building your business. You provide great products and services to your clients. One problem, your branding is lacking. Strategic, Calgary digital marketing and graphic design can be […]
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The sales and marketing landscape is constantly changing, which means it’s wise to constantly assess what is and isn’t working in your current Calgary marketing strategy. Business owners can get […]
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Calgary Marketing: Marketing in the Health Care Industry The healthcare sector, like every other sector of business, needs adequate marketing to reach the right clients. It is important to build […]
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Now that you’re a business owner, it’s time to develop a Calgary marketing plan. If you want your business to stand out from the competition and other franchises, you’re going […]
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How Did Coke Get 50 Million Facebook fans When I Wasn’t One of Them? As a marketer you have to know how to do research. In fact you have to […]
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Calgary Marketing: How to Turn Your Idea Into a Business Ideas are dime a dozen and everyone seems to have one. Innovative ideas, however, are rare. Having an innovative […]
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Building trust with your clients and potential clients is important if you hope to do business with them for a lifetime. These consumers are going to be giving away their […]
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The Importance of Calgary Branding What is Calgary branding? And what is the importance of it? When you think of the city of Calgary, what is the first thing […]
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Brand Development: How to Know When It’s Time to Rebrand Your company’s brand is one of its greatest assets. The world today is very image-driven and people will make […]
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Calgary Social Media Marketing: How to Create a Strong Visual Brand It goes without saying that Social Media and its several platforms are a very vital tool for marketing. […]
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Branding or brand development is the strategy of creating a unique name, logo, and symbol to differentiate a business or product from others in the market. Branding goes beyond logos […]
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Effective Ways of Marketing Calgary Businesses Online Businesses around the world spend resources on marketing purposes and marketing Calgary businesses or products are no different. It is important to […]
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No can escape the fact that things are tough in Calgary at the moment, with a little reprieve looking along the horizon. It’s easy to look at the impact on […]
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The dwindling businesses and low financial volumes are frightening to say the least and Calgary marketing solutions seem the only way out of the mudslide. The Calgary economy has been […]
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What will (Not) be Big in Marketing in 2016? I love the New Year. I often stand on the porch and watch the fireworks wishing and hoping everyone a […]
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Probably, one of the most valuable assets of your business is your brand. Further to that, developing a solid brand is therefore your most important task. Let’s first define brand […]
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When I was in University corporate image was THE buzz word for marketing. Everything lead back to corporate image – marketing established corporate image, focus groups provided feedback on corporate […]
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When there is a downturn in the economy the first thing that most companies do, whether they are directly in it’s path or not, is tighten all the purse strings […]
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Are You Your Own Worst Marketing Enemy? You have to have many things to be a great marketing agency executive. You need to be creative, hardworking, innovative, in tune, expressive, good […]
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Knowing Your Brand Values Company image has given way to branding. To make an impact in today’s overcrowded markets it’s no longer adequate to merely have a ‘good’ company […]
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Logos in the News Every company needs a logo. It is part of the brand that defines who they are and makes them immediately recognisable. The ancient Egyptians, Greeks and […]
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Copyright – Does it Cover All Your Online Marketing? You have all been in the situation, right? You know the one? The one where you slog your guts out […]
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Calgary Branding Building your brand is an important part of any marketing strategy. To make sure your brand reaches the right audience you need to understand your audience. Calgary has an […]
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Who Is In Control of Your Sales? To effectively run a profitable business, one of the things you must know is – where are your sales coming from? It’s […]
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A Corporate Branding Agency – and You! Why does a corporation need a brand? And what is a corporation anyway? Every company needs a brand – and identity. Something that a consumer can […]
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Why Companies Now Need a ‘SMales’ Funnel One topic of hot discussion in the upper echelons of marketing is seriously focused around the Sales Funnel and whether it applies in the […]
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Marketing in Calgary Nowhere in the country is there more of a need to use all the leverage that marketing has to offer than Calgary. Marketing in Calgary is […]
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9 Keys to Brand Development: Your Company’s Only Asset Brand Development and Other Ever Changing Strategies When you are asked what your company’s biggest asset is you may be […]
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Getting a Big Business Brand on a Small Business Budget Branding. If you’re in business you need to know what it means and how to work it. Think of […]
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Brand Development in a Digital World There is no more important principle in mixed media marketing than the protection of your brand. Branding is another name for the experience that […]
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Wajax Ltd.’s engineered repair services division had traditionally been considered a separate brand from its national one. However, with a recent update to the corporate brand, the division’s Marketing and […]
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Tuesday of this week (January 21st, 2020) Sonos – a high-end, respected and desirable networked home speaker company – announced an end to the support for what they are calling […]
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#UnitedBreaksGuitars – A Case Study One thing that Carroll was not in control of was the subject matter. The fact that being treated in such a frustrating way by customer […]
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Remember, assessing content is just one side of the coin when analyzing website performance and quality. On the other side are visual and design criteria, which include everything from site […]
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The digital age can feel overwhelming – especially if you’re playing a game of catchup when it comes to social media, e-commerce, and your business.
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We’re kicking off the decade by making our top 2020 Calgary marketing predictions! If 2019 was characterized by artificial intelligence than 2020 will be defined as the year of […]
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How to Incorporate Memes into Your 2020 Social Media Strategy Over the last decade, we have seen brands shift their social presence from polished to personable. Brands are embracing […]
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The holiday season is in full swing and there are tons of consumers completing their shopping for the season. There are many Calgary holiday marketing strategies to draw in seasonal […]
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Calgary Digital Storytelling: How to Tell a Story in Seconds The art of storytelling has been a skilled used by humans for thousands and thousands of years. Through this […]
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Calgary Content Marketing: What Makes Content Engaging? Content is king! Cliché, right? Well, that is only true when the content is valuable to you and the readers. The goal […]
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Content is king! This fact remains undisputed in the online marketing sphere. And the need to engage audiences with content is driving many brands to develop a content strategy. As […]
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6 Digital Marketing Rules to Live By Digital marketing is a rapidly evolving market, and keeping up with changes can be a daunting task for any business owner. In […]
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Calgary Digital Marketing: How to Market to Gen Z Generation Z consists of members of the population born after 1995. This new generation is tech-savvy and will always challenge the […]
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The Avengers and, more broadly, the Marvel universe has dominated the box office over the last decade. 2019 marked an end of an era as Marvel released the final movie […]
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Everything You Need to Know About Emotional Marketing Regardless of how advanced or logical we become as human beings, the fact still remains that we rely heavily on our emotions […]
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How to Eat For Free During the 2019 Calgary Stampede One of the best things about The Calgary Stampede is the food and the pancake breakfasts that happen during the […]
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Everything You Need To Know About Calgary Cause Marketing Negligence can be costly, especially today, where social responsibility is a norm. Cause marketing is on the rise in today’s […]
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There is no other show in recent memory that has captured an audience like Game of Thrones has. The show hosts a massive fandom of outspoken and engaged viewers. Game […]
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Calgary Digital Marketing: Instagram’s IGTV Instagram is one most popular social media platforms for brands that want to reach a wider audience. It’s web and app availability make it […]
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Calgary Social Media: 4 Tools to Efficiently Manage Social Media Calgary social media is an effective marketing tool that can be used to grow your business! The only downside? […]
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Creating a 2019 Calgary Marketing Plan Make the decisions to start your year off on the right foot in 2019 by creating a comprehensive marketing plan. A Calgary marketing […]
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7 Calgary Social Media Management Tips That Save You Time Social media never sleeps. It doesn’t fit neatly into your 9-5 work schedule. This presents a unique challenge when it […]
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Social media shapes the way we interact and conduct business. forgoing social media can be a huge loss for your business. Meanwhile, fully embracing social media can result in huge […]
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Clearing defining your Calgary marketing goals is an essential step in planning a successful business. Deciding how you will measure the success of your marketing efforts will help you set […]
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When creating your Calgary marketing strategy note that changes in weather conditions and temperatures can play a huge role in how you should structure your marketing strategy. Weather changes offer […]
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Your social media bio is one of your first points of contact with potential followers or even customers. It is your chance to create an impressive first impression. Just like […]
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Video marketing is becoming more important and rightly so. It has been found to have a better conversion rate when compared with other marketing strategies. YouTube and Facebook videos have […]
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Calgary Marketing: Marketing Your Cafe When you open the doors to your new Calgary business, you probably expect customers to keep pouring in, profits doubling every month and generating a […]
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Influencer marketing is a standard way that brands connect with new customers. In this era of social media, there are millions of influencers. An influencer is someone with the ability […]
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How To Add Going Live to Your Marketing Strategy “Going Live” or livestreaming is a valuable and now indispensable part of a marketing strategy. Going Live or livestreaming simply […]
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On the first of July 1867, Canada, Nova Scotia and New Brunswick came together to become one country. Since that day, Canadians have celebrated Canada day. The 100th anniversary of […]
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Calgary Marketing: Real Estate It takes a lot to succeed in a saturated business like real estate sales. You must do more and be more to stand out from […]
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Let’s look back at where trends have gone in 2017, and where Calgary marketing trends in 2018 will go. In the digital age, marketing moves with remarkable speed and the landscape […]
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Why You Should Start Thinking of Influencer Marketing Word of mouth can be one of the most powerful forms of advertising. Calgary consumers like to rely on others for […]
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Social Media Marketing to Elevate Your Brand When you choose to create social media pages for your business there are some essential processes that need to be completed. These steps […]
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Social Media Management Company: Do You Need One? One task a busy business person or an entrepreneur never wants to fuss with handling social media aspects of their business. […]
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Marketing Calgary: How We Would Market Our City Every day, marketing strategies unfold around us. Radio jingles, print ads, YouTube videos, billboards, signs and Google ads are everywhere we look […]
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5 Reasons Why You Should Hire a Digital Marketing Company The days of traditional marketing channels and companies are numbered as more and more companies are going digital as the […]
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We talk a lot about social media marketing. An awful lot. But there is one good reason for that – it works! Social media marketing is indispensable, so much so […]
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LinkedIn Marketing Although LinkedIn has been around since 2003, (Yes! That long!) not many companies have embraced it as a marketing platform. It’s been great for prospecting for new jobs […]
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When a Facebook conference starts with Mark Zuckerberg stating, “We think there’s a really important place for a personalized news feeds,” you immediately know that things will never be the same. Even […]
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If you have any contact with social media where anyone is given a ‘voice’ you will be familiar with the phenomenon of trolls. Trolls are members of any online community that allows […]
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Marketing Calgary; what does it entail? Businesses are growing with every innovative idea that is realized and the critical tool defining their existence stands as their strategies of marketing Calgary. […]
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My co-worker hit on another problem with using profanity – it no longer has the effect it used to. It was seen as cool, rebellious and edgy when you were […]
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The Perils of Ego-centric Social Media Platforms How many social media platforms can you name? Which was the first one you named? If current data is to be believed, it […]
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Green marketing is a term that is not new. It has been around since the original mullet, collars on men’s shirt were the size of Boeing airplane wings, orange was […]
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As each social media platform matures it establishes a niche following. Users with a common interest all gather and learn on a social platform, but for some it’s hard to […]
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Social media fails that make you super face palm Social media management and online marketing are the new black. Anyone who is anyone in the selling arena knows that they […]
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How to be a Killer Guest Blogger Guest bloggers and writers are a common phenomenon. It’s a great way to establish yourself as an authority in your industry, network but […]
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5 Graphs that Show LinkedIn as the Sleeping Giant of Marketing New Social Media platforms seem to be popping up with every click of a webpage as hyper-niching is […]
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‘Liking’ and ‘sharing’ is now considered a staple part of any social media management marketing strategy and its importance is widely recognized by any Calgary marketing company, but have we gone […]
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Social Media marketing has swept the board for marketing strategies almost since its inception. There has to more than the usual ‘ooh shiny!’ marketing mentality that engages people on any […]
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How do you achieve marketing in Calgary – when everything is closed down? The Calgary Stampede is the highest grossing Canadian festival in terms of economic impact and a great […]
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Losing Facebook Traction? Social media marketing is no longer an option in marketing. If you’re attending a trade show you need to advertise your booth number on your social media, […]
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Why do we treat a day out to IKEA like it was a day trip at the beach? For some reason IKEA has managed to capture our heart, minds and […]
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The Rule of Seven Social media marketing is a powerful way to reach your customer, but how has it changed marketing in general? We all take this for granted today, […]
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Panda 4.1 – A Push or a Punishment? In the golden, olden days (and I don’t mean when your great-Grandma wore a poodle skirt and very sexy beehive) knights […]
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Is Great Marketing Content Dumbing Down Dumber and Dumber? On October 24, 1995, the FNC unanimously passed a resolution defining the term ‘Internet’ to mean the remote file sharing that […]
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Calgary Social Media Agency Social media is nothing new – but the power it wields seems to continue building however old it gets. When the different social media platforms […]
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Don’t Get SEO Blindsided Think you got search engine optimization (SEO) taped? Think again. I can see you all saying, ‘Why is this person putting the letters ‘SEO’ in […]
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Every successful marketing campaign starts with knowing your audience. You cannot craft a marketing project that reaches out to your chosen demographic and draws them in to your product or […]
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In recent years the buying process for consumers has changed. For decades potential customers were presented with a range of options and reasons to purchase an item and the focus […]
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Striking the Balance Between Retention Marketing and Content Marketing Content marketing has been the buzz word, watch word and by word of the sales funnel for the past few years. […]
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Calgary Social Media Management Smart businesses know that by using Calgary social media management you harness a real force to be reckoned with. It can generate a buzz about your service […]
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Facebook is undoubtedly top of the pile when it comes to social networking. It was the first platform to break the 1,000,000,000 users, yes, count them – that’s one billion […]
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Oftentimes businesses want to jump right into posting, sharing photos, and building brand awareness, but the best social media results come from establishing management practices. Managing social media isn’t just […]
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Google+ has over a billion registered users and currently 359 million of them are active. That’s one HUGE captivated market if you’re savvy enough to use it. Couple that with […]
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The Top 12 Things When Planning Social Media for Your Company A little more than 5 years ago social media was little more than a novelty that allowed the […]
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The much-anticipated streaming service, Disney+ launched November 12th, 2019, along with its Star Wars original series The Mandalorian. The series was an instant hit, with more than 40 million streams […]
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The Best Titles for Your Calgary Blog Posts You can spend hours creating thoughtful, well-researched Calgary blog posts, but without a good title, who will read it? The title of […]
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Calgary is a beautiful city. It is famous for its closeness to beautiful peaks, sunny days and vibrant landscapes. But there absolutely places within Calgary that are worthy of a place on […]
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Brands with Outstanding Logos | Calgary Graphic Design What’s in a logo? A logo is an anchor to a company’s visual language and brand. It’s more than just a simple […]
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The emoji is a prominent feature of modern mobile devices and it is utilized by social media users across different platforms. Emojis have become the new way of expressing thoughts […]
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If you have been in business for some time, you would know that having a website and a social media presence does not automatically translate to increased brand recognition, sales […]
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The perfect image can make or break a Calgary graphic design. In an ideal world, you would be able to perfectly craft your vision. Unfortunately, time and money constraints often […]
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Digital Marketing: Calgary Mirco-Influencer Marketing Social media is an effective marketing tool has given digital marketing an ever-changing face. Social Media has greatly impacted the relationship between brands and their […]
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Graphic Design Trends to Stay Away From in 2019 Every marketing team should stay on top of the Calgary graphic design trends. The development of powerful advertising themes will be […]
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Creative Graphic Design: 8 Ways to Reignite Creativity Creativity is one of the defining human attributes. It allows us to express, innovate and progress as individuals and as a […]
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Calgary Marketing Strategies for Spring A great business plan for spring is not complete without comprehensive Calgary marketing strategies. Marketing is about how you choose to connect with your […]
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The Difference Between Social Media and Social Media Advertising At first glance, social media and social media advertising appear to have a lot in common. However, the closer you […]
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2019 Calgary Web Development Essentials Staying current regarding web design trends over the years is crucial to the success of any brand’s website. Many changes occur every year. Web features […]
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Everything You Need To Know About Podcast Marketing A podcast an episodic series of audio or video files uploaded on the internet which a user can listen to or […]
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Social media managers wear many hats these days. Being in social media management means you become a copywriter, editor, an SEO expert and a photographer. If you’re in the world […]
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Creating a company or business newsletter can be a great way to build company culture and promote events. Designing a newsletter doesn’t have to be expensive and time-consuming but you […]
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The key to success in internet marketing, whether it is done on your website or your social media platform is exposure. “Content is king” is a common saying but it […]
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What you can Expect to See from Calgary Graphic Design in 2018 With 2017 coming to an end there are new Calgary graphic design trends taking center stage in 2018. […]
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Graphic designers must deal with all sorts of clients. Some are easier to work with than others. Some of the biggest challenges a designer will have are communication problems. This […]
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4 Signs of a High-Quality Graphic Designer The person you hire to design your website has everything to do with how it comes out. Some people are more suited to […]
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8 Essential Questions for Successful Logo Design Developing a new logo design for a client takes understanding, preciseness and time. A company’s logo is an essential part of its […]
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Graphic Design Calgary: Why Website Photos Are as Important as Design Providing useful information on your website will facilitate customers’ search for what they are looking for. However, context […]
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How You Can Benefit From Graphic Design Services When diving into the digital realm with your business, it will become apparent, you require graphic design services. Hiring a full-time designer […]
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A design brief describes the desired results and the client’s need for a design. It focuses, not only on aesthetics but on the aims and objectives of the work about […]
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Digital marketing is one of the most effective ways of marketing business both big and small. Its features and strategies to make it achievable for all different companies. Graphic design […]
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We’ve all heard it before, a picture says a thousand words. Graphics and user interfaces have revolutionized the world. It’s not an overstatement to say that the internet revolution wouldn’t […]
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Calgary Graphic Design Firms: What They Look for in a Designer Calgary Graphic Design Firms create more than just striking imagery for marketing. Designers create usable interfaces and tools […]
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What to Look for in Calgary Graphic Design Finding a good graphic design agency can be a daunting challenge. After all, there is more than one graphic design agency […]
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Why Do You Need a Graphic Design Agency to Set Up Your Business in Calgary? Today’s marketing is all about intriguing catchphrases, interesting designs, and flashy content; and businesses in […]
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Marketing is a phrase that is fairly new if you take it in relation to the history of the rest of the world, but we certainly think of it as […]
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Content Marketing Curation Etiquette There will always be a controversy of the usefulness of curated content marketing vs. created content marketing. Which is better? There are so many factors that influence […]
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The daily life of a design agency is fraught with challenges, not least of all slogging hard for two weeks solid over a steaming laptop constantly under the threat of […]
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Graphic designers, whether they are in freelance graphic design or employed by a massive marketing machine, live in fear of hearing the words, ‘I don’t like it’, coming out of […]
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15 Sources of Free Images for Your Company Media We live in an image driven society. Things just seem to go further and quicker if you attach an image […]
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The Art of Social Media Social media is vast and intimidating place to be. With all the smooth talkers, posters, bloggers and writers out there it isn’t easy to […]
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Online Marketing – the TED Talk Way TED talks have become a valuable resource in any walk of life. They inspire, enlighten, inform and delight, helping us all to learn […]
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Marketing taglines are not easy to write. Most people think that writing less is easier than writing more – so wrong! Taglines are a painful example of that. How do […]
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Facebook Instant Articles – A Digital Trojan Horse? On May 13th Facebook announced its newest attempt to attract a bigger share of any companies marketing wallet by introducing Instant Articles. In […]
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A transparent business card is where it’s at. If you’ve got attitude, a dream or a following of Trappist Monks – it doesn’t matter! A transparent business card will get […]
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Graphic Design isn’t just the words you speak Words have been used for centuries to convey meaning and messages. From the very first examples of writing found in tombs […]
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To Colour Your World – Use Your Brain Making the most of your web design means taking advantage of all the different aspects of design, maximising their effect – and there are […]
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Are you ready to multitask? Then you’re ready to write a blog. Writing a blog is an art. Writing is an art. Do not fall into the trap of thinking […]
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Elevate Calgary runs a competition that offers Calgary not for profits charities the option to get in front of the right people, as well as win some great prizes. Video […]
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Sometimes you sit down to write what you hope will be the next marketing Pulitzer prize winner only to decide that the blank page in front looks better plain white […]
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Calgary Business Cards If you are looking for a unique twist with your Calgary business cards look no further than Arc Reactions. There are endless options for producing the perfect […]
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There is an explosion of creativity in Calgary all over the city – in art, in music, in architecture and in Calgary marketing. Art has always been at the heart […]
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Calgary Graphic Design Companies There are a wealth of opportunities with Calgary graphic design companies when you need to add some ‘zip’ to your marketing. Calgary is a city that […]
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Quick Ways to Creating Effective CTA’s and Headlines If you are a small to medium business that runs your own marketing campaigns out of necessity you know how hard […]
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I am a copywriter. I spend my days researching and writing, then researching some more. My bills are paid by this cycle, and I have become a total devotee and […]
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Calgary Video Marketing Video marketing is already a big player in marketing success, but why has it not been embraced by so many companies in waging a war on visibility? […]
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Who can put a price on the value of a logo? It’s hard, but judging by the reaction of the internet when any major company changes its logo some have […]
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We live in an age where everyone walks around with a camera phone in their pocket. Consumers are used to describing their tastes, preferences and emotions through photography and broadcasting […]
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Build a Better Business Card Networking is the new black – again. The rise in digital networking has shifted the emphasis of a physical network to a virtual one. It […]
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Who is More Important – the Specialist from Web Design or Graphic Design? There are times in everyone’s life when they take on the appearance of a deer caught […]
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Images have always had to power to convey messages in clear and concise manner, but it would seem that marketers have been slow to catch on to their true power. […]
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One Minute Video Marketing The interesting thing about video marketing is that nearly all videos are watched for the first ten seconds, then the decision is made whether to watch […]
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Why Pay to Hire Graphic Design Professionals? Why Graphic Design Matters….making people want your products/services. When you’re running a business it’s easy to look at every penny you spend on […]
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Everything You Need to Work from Home in 2020: COVID-19 In a matter of days, COVID-19 has drastically changed the way all of us are moving through day-to-day life. Everything […]
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Why You Shouldn’t Fear a Career Change 2020 is the decade of change, new firsts, expanding horizons and believing that all things are possible! Because, where there’s a will there’s a […]
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Esports Marketing: The Beginners Guide Marketing with professional sports teams is nothing new. Brands have been spending advertising dollars on multi-million-dollar Superbowl ads and extravagant athlete sponsorships for decades. And, […]
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Small businesses and the people that run them are the backbone of any thriving community. They bring innovation, community and jobs into the spaces they occupy. Although we often hear […]
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5 Productivity Tools Graphic Design Agencies Should Be Using Productivity tools are one of the main keys to success for graphic design agencies. Utilizing the proper tools will enable […]
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The Role of Calgary Marketing Companies One of technologies best gifts to business is digital marketing. But what qualifies as Digital marketing? Digital marketing is the promotion of products, […]
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Graphic Design Agency Trends It’s no secret that a graphic design agency must always find a way to stand out from their competitors. What is it that makes people […]
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Benefits of Working for a Calgary Web Design Agency Many Calgary web Designers start off as freelancers working for themselves with a limited client list. However, their ability to complete […]
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Calgary Marketing Company: Top 5 Marketing Mistakes Creating a successful marketing campaign is vital to the success of a business. A Calgary Marketing Company will build a strong marketing campaign […]
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Marketing is a very important part of running any business. The information you provide to potential customers on who you are and what you do, the difference between you and […]
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Graphic Design Agencies: Standing Out Are you applying for jobs at graphic design agencies? There are some things you need to stand out and give you a better shot […]
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Top Services Offered by Marketing Companies Calgary Everyone is on a budget when it comes to marketing, you want to put in just enough that you are increasing your […]
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Which Graphic Design Agencies are Best for Your Brand There is a lot to keep in mind when looking at graphic design agencies and you might be thinking, where do […]
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Are your designs being outshined in the mob? It’s easy to become camouflaged among the thousands of visuals that companies put out every day. With graphic design agencies, your message […]
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When running a small business, it’s natural to want to cut costs where you can, but marketing isn’t somewhere you should skimp. Marketing is vital for generating leads that turn […]
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Calgary Marketing Firm: The Top-Notch Services They Offer It’s a fact that the responsibility of any marketing firm is to find a way of developing effective branding of products and […]
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Calgary Marketing Agency: What Makes Them Stand Out When hiring a marketing agency, it makes sense to choose a local option, especially if you run a brick and mortar store. […]
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How to Choose the Right Design Agency If you are looking to launch a new business, or just feel like the look of your old business is out of […]
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How Calgary Marketing Companies Get You Noticed So, you’ve signed on with one of the best Calgary marketing companies. Hiring a marketing company is one of the best things you […]
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7 Ways Graphic Design Agencies Help Small Business Graphic design agencies are critical to the success of a small business. You need the talent of skilled graphic designers in […]
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Marketing Agencies: Reviewing the Upside of Their Operations The economic slump being experienced in Calgary is unfortunate especially considering the previous success the economy has gone through and how […]
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5 Reasons Why You Need to be Working With a Graphic Design Agency Setting up your own business from scratch is a lot of hard work, there is tons of […]
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How Can a Design Agency Help Me? Marketing is the lifeblood of sales but it’s still easy to look at the bottom line and wonder if you can’t make […]
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Why Do Businesses in Calgary Need a Marketing Firm to Back Them Up? With 90% of the population using the Internet on a daily basis, Calgary is one of […]
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What the economy of Calgary is going through is a consequence of the downturn in businesses and lack of appropriate business marketing in Calgary. The dwindling prospects of the Oil […]
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Marketers have had to adjust their roles and functions to suit these new changes. The functions of a modern digital marketing agency now focuses more on advertising, marketing and campaigns […]
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The last couple of years has seen the very rapid growth of digital media and marketing agencies, with many services being provided on digital platforms. About a decade ago, there […]
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A Branding Agency Calgary; Why go for them in a poor economy? Marketing in a business requires precision and unique input, and both aspects are only maximized when the […]
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Services an Online Marketing Agency Provides Players in the digital sector may be well aware of the services provided by an online marketing agency. Their services are considered essential by […]
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Want to Hire a Design Agency? Here’s What to Look For Hiring the right agency to handle your design needs is definitely one of the most essential decisions you can […]
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Have you ever engaged with or even thought of outsourcing part of your online marketing needs to a marketing company? If yes, then there are chances that you’ve had to […]
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Are you planning to hire an online marketing agency but feeling already stuck at the starting point? Agreeably, the process of finding that perfect match of an online marketing agency […]
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Choosing the Right Design Agency in a Tough Economy With crippling oil prices and some of the most expensive overhead costs in the country, Calgary is facing a tough […]
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The fundamental principles of marketing will never change, online marketing has changed where we focus our efforts and how a digital marketing agency focuses on them. The power of online […]
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Have you ever felt that online marketing has moved, and continues to move, at light speed? Whatever was ‘in the now’ last week is now ‘old hat’ and more than passé. Sometimes […]
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What Makes an Exceptional Calgary Marketing Company? Marketing is like a revolution – it goes in circles. Like fashion; colours, styles, detailing all come round in a cycle and if […]
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Statistics Every Calgary Marketing Firm Needs to Know The landscape of marketing seems to change with which way the wind blows and keeping up with it is a full […]
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Common Calgary Marketing Terms The marketing agencies in Calgary are always aflame with creating new vocabularies for the advertising world. Every day a new slogan or marketing phrase is […]
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Are you looking for a marketing firm Calgary loves? Being a small to medium business starting up your own company, or even standing on the brink of bigger things, can be huge […]
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Marketers have a way of making up new names to ‘big up’ whatever they are talking about. They are masters at it! You’d be forgiven for thinking, ‘What is a […]
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Branding Agency Calgary Style! Why do you need a branding agency Calgary style? Isn’t Calgary branding just like any other? Is Calgary a city like any other? No, it isn’t, and […]
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Marketing Agencies Calgary Most marketing agencies Calgary has come to know run on research. We analyse the metrics of current campaigns, the metrics past campaigns and dream up metrics for […]
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Marketing Agency Calgary Have you ever asked yourself what a marketing agency Calgary trusts does to earn that trust? Then it’s something that you should. Your online marketing is the face of […]
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Worst. Marketing. Advice. Ever! ‘I always advise people never to give advice.’ PG Wodehouse People have a tendency to give advice – whether you want it or not. It doesn’t […]
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Calgary Marketing Company Whatever your write, say or do reflects the ethics of your Calgary marketing company – or any other company for that matter. Every time you connect with your […]
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The Silent Partner: 5 Ways Strategic Communication Supercharges Marketing Imagine a serene duck gliding gracefully on the surface of a tranquil pond. Above the surface, the duck appears effortless, smooth, […]
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How Mobile-First Indexing Will Affect Your Website In 2018, Google began moving all websites over to mobile-first indexing. Since then 70% of websites have made the shift and Google […]
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6 Reasons You Should be Advertising with Google Ads in 2020 Gone are the days of placing your business and the Yellow Pages and waiting for the calls to […]
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Calgary SEO Companies: How to get a Featured Snippet Google is constantly changing the way they feature their search results. Gone are the days that a search brings up […]
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As we near the end of 2019, we’re looking back at how Calgary marketing has changed over the last decade! All the way back in 2009, smartphones, social media and […]
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Placing ads in front of potential customers is the cornerstone of marketing. But what if there was a way to only show ads to people that interested in your brand? […]
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Efficient Ways to Connect with Customers The internet is the largest market in the world and it has improved many businesses in the past decades. Companies and industries have moved […]
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Niche Calgary Advertising on Reddit In the United States, Reddit ranks as the sixth most visited internet website and is known as the “front page of the internet”. Despite […]
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3 Social Media KPIs You Should Monitor It’s no secret that social media serves as a great marketing tool for most businesses. In fact, 80% of companies use it to […]
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The art of using polls to boost your engagement is a marketing strategy that has been used for decades. Sometimes it takes more than eye-catching videos or impressive content to […]
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Do you remember an amazing experience you had that you could not stop talking about? Well, most of us have that moment. When you rave to your family and friends […]
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The Calgary Stampede, dubbed “The Greatest Outdoor Show on Earth,” is one of the world’s largest rodeos and attracts over one million visitors. The Calgary Stampede is a 10-day Western/new-Western […]
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Most businesses looking to increase their bottom-line and grow their brand have turned to social media to accomplish their mission. This is especially the case for business-to-consumer (B2C) brands whose […]
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Calgary Advertising: 6 Ways To Personalize The Customer Experience Without your customers, you wouldn’t have a business. Customers are the reason why your business exists and will continue to […]
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Social media is undoubtedly one of the greatest inventions of the 21st century. It has changed how people communicate with each other as well as how people run and manage […]
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Creating a brand is more than designing a logo, it’s about creating your brand’s identity. A well-crafted brand should encompass your businesses values, goals, customer relationships, design and voice. Not […]
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Email Marketing Practices You Need To Abandon Right Now Email marketing continues to achieve unprecedented success in digital marketing. This is no exception to when it comes to Calgary […]
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In 2019, it is a given that social media marketing is part of your Calgary marketing strategy. But it is time that brands started including social messaging apps as an […]
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13 Efficient Ways to Generate New Leads Generating new leads is essential for the success of any business. Calgary lead development can be daunting and if not done correctly it […]
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Virtual Reality and Augmented Reality in Advertising Calgary advertising companies utilize an array of tools and strategies to enable them to reach a wider audience. A good understanding of consumer […]
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The business atmosphere is perpetually changing. Businesses find themselves in challenging environments where their businesses struggle to grow. And growth is an essential aspect of any successful business. Give your […]
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7 Ways Your Business Can Leverage Instagram in 2019 Each fiscal year should inspire business owners to test new ideas and marketing plans to boost your profit making margins. Calgary […]
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Have you sent an email and got an automatic response, wondered how that came about? Or have you thought about a means of converting your potential leads to sales automatically? […]
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Calgary Digital Marketing: Reconnecting with Cold Leads Acquiring customers comes at a cost. Gaining new customers is just as important as keeping old ones. Referrals, partnerships, sales and promotions, […]
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CRM software is an acronym which denotes Customer Relationship Management. Aimed at gathering every piece of information of your customers together, the CRM software also organizes business interactions and customer […]
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10 Questions to Ask Yourself Before Getting Started on Social Media The presence of social media has affected virtually every aspect of daily lives. From our communication and lifestyle to […]
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Let’s say Mr. A visits a product page, views an item and proceeds to add it to his shopping cart, without checking out he decides to leave the website. He […]
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The 10 Most Important Google SEO Ranking Factors Calgary SEO shouldn’t be neglected especially by brands with an online presence. The number of leads and conversion will be alarmingly low […]
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Your Calgary SEO ranking is important because it ensures that your webpage remains visible to online search engines. It is essential to pay importance to your SEO ranking because it […]
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What Does a Fluctuating SEO Ranking Mean? Calgary SEO rankings tell you where you rank when people search relevant words in Google or other search engines. You may be searching […]
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Finding the best keywords for your brand should be the focus of any new business. If you are looking to grow your brand and improve your SEO ranking then choosing […]
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Have you been wasting time and capital trying to manage your own social media accounts? For business owners, it’s a huge challenge to keep up with running a company and […]
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How Artificial Intelligence Will Affect Calgary Marketing From the sarcastic and brilliant Siri to the current Tesla’s self-driving cars, artificial intelligence has gradually revolutionized industries one by one. Digital […]
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Calgary Marketing: The Benefits of Surveys Creating and distributing a survey can offer a fair share of benefits to your business and Calgary marketing team. It will allow you […]
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The Key to a Successful Calgary Marketing Campaign A successful Calgary marketing campaign should result in your business meeting its goals. Every marketing strategy your business adopts should be aimed […]
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7 Reasons You Should Consider Using Chatbots for Calgary Marketing Chatbots have gained more popularity in recent years following wide adoption in the marketing landscape. They are a new […]
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Unfortunately, most brands do not know that this is an organic process that takes time. When the pressure gets too much, some owners give in to the temptation to buy […]
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The meaning and effect of data can vary depending on your industry, but it is the application of data that matters. The insights that are gained from data are what […]
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Calgary Marketing: Fitness Studio Gym membership has increased by 25 million in the years 2000 till 2016 and if trends continue those numbers will continue to grow. The fitness industry […]
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Calgary Marketing: Why You Need an App for Your Brand To stay competitive in the Calgary market brands are constantly trying to up their game and create features that […]
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Calgary Marketing: How to Market to Moms Mothers are an important demographic that many Calgary businesses are trying to tap into. Calgary is full of young moms that are looking […]
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Calgary Marketing: Residential Construction Competition for home builders is stiff in Calgary and building a new home isn’t cheap. That means you need to set yourself apart from the competition […]
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How to Stay on Top of Instagram’s Algorithm Changes 2018 There is no doubt Instagram has sparked some frustration amongst their users since their algorithm was adjusted from chronological […]
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Father’s day is a very day of the year, not only for fathers for business owners. It is a day when children get to return the favour to their caring […]
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Tools to Help Your Marketing Team Execute How is your team preparing for your company’s 2018 marketing campaign launch? Summer is quickly approaching, and with it comes a long […]
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In 2018, a lot of marketing happens online and for good reason, it is proven to have a better ROI. It is great for small businesses that have a limited […]
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Calgary Social Media Marketing: Your Friend the Hashtag The internet is a wide and deep ocean and there are loads of information on it. Calgary Social media marketing is […]
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Calgary Marketing: Grow Your Small Business with Email Marketing The internet has made marketing easier for businesses. One of the best ways Calgary Marketing can reach your customers through the […]
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Social media management can get messy very fast. Obtaining these social media tools will enable social media management companies to organize and schedule content few days in advance; not to […]
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Calgary Web Marketing is the practice of taking advantage of web-based platforms to broadcast a message about a company’s brand, products or services to potential customers. The methods, tools and techniques […]
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What Is Predictive Analytics and How Marketing Companies Use It Predictive analytics is a form of advanced analytics that extracts data from existing data set and uses statistical algorithms […]
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Goodbye Keyword Planner and Hello Keyword Research using PPC When Google announced that they were revoking free full access to its Keyword Planner I, probably like the rest of you, […]
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Top Tips to Help with Your Google Ranking Having a top Google ranking in search results is driven by machines, so factors such as content relevance and user intent […]
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Which Social Media Management Accounts Really Matter? There’s a lot of talk about social media and social media management. Sometimes when you look from outside in, it feels like […]
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In October 2015 Google unveiled its first attempt at using artificial intelligence (AI) to enhance user searches in an attempt to help them produce more accurate and relevant results. This […]
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How to Get Online Reviews for Your Business We’ve all seen them. Maybe you’ve even written one or two in your time. Providing a prospective buyer product or supplier information […]
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When you mention Pinterest as a marketing media most clients look at you like a deer caught in the headlights. Pinterest is one of the most successful social media platforms of the […]
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Social media is continuing to open up huge avenues for small businesses and startups to attain their targets. Today, large and small businesses alike are struggling for the same space—the […]
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Social media platforms tend to get stereotyped. Facebook is for spotty faced, game obsessed, duck faced teenagers. Twitter is for intellectual news lovers (pseudo or otherwise). YouTube is the new […]
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LinkedIn as an Inbound Marketing Lead Generator Using LinkedIn as a marketing tool has been a concept that has been a hard sell to many business to business (B2B) selling […]
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Why your online content marketing is being ignored – and what you can do about it. Content marketing has been the buzz word for some time now, long enough for […]
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10 Essential Lists for Marketing in Calgary People love lists! It doesn’t matter who it is, or what it is, if you put it into a list you’ll have people […]
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A Facebook Fan is Worth $174 – But Don’t Buy Them! Early in 2013 the company Syncapse set out to put a value on the average Facebook fan. The study […]
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Calgary Marketing Strategies: Why you Should Avoid Clickbait False promises, time-wasting and unrealized expectations is what comes to mind when we hear the term “clickbait”. Clickbait is a common […]
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If you listen to some Doom Sayers you will hear them foretell the demise of printed ads. ‘It’s all about the Internet’, and to a degree, they are right. Much […]
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Marketers will do anything to get you to buy. They will wrap it in sexy, make it funny, choose all the right colours and even bring it to your door in the […]
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Online marketing moves at full speed. Sometimes it feels like it doesn’t matter what you do – you can never get ahead of it, as the whole genre appears to […]
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The Most Dangerous Phrase in Marketing Whether your company does social media marketing, traditional marketing or any combination of the two, the most dangerous phrase in marketing is, ‘…but we’ve […]
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100 Top Marketing Quotes Online marketing is campaign of constant reinvention. If you are a marketer every item you put on your work clothes and walk through the door you […]
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When It’s Time To Upgrade Your Website Your website is an integral part of your business. It is where internet users go to learn more about what you offer. […]
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The Importance of Calgary Mobile Web Development A website is a crucial part of your business if you are looking to grow your customer base online. A website provides […]
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What is Calgary Voice Search? Calgary voice search is defined as “a speech recognition technology that allows users to search by saying terms aloud rather than typing them into a […]
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Calgary Web Design For Professionals In the digital era, utilizing Calgary web design for professionals is an absolute necessity. This is true for all businesses. However, a polished website […]
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What Does Your Website Say About Your Business? First impressions are everything when it comes to business development. Keeping your website user-friendly and fresh is paramount when it comes […]
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Calgary web design relies heavily on hyperlinks. Linking between multiple web pages is an important feature of quality Calgary web design. Links are essential to improving your business’ SEO, making […]
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Web Design Calgary: 5 Things Customers Look for Building a website is a good way to attract new customers and service and keep in touch with old ones. When […]
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Do you have a website design project you want to handle but do not know where to start? Are you planning on how to get your Calgary website design completed […]
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Top Tips for Hiring Calgary Website Development Company Top Tips for Hiring Calgary Website Development Company A website is like an automobile, comprised of many connected pieces put together by […]
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Google’s New Mobile-First Index By now, you probably know that Google crawls your site to add pages to its index – if you don’t, you should! Your page rankings depend on it. […]
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Creating relevant content is the most effective SEO tactic, according to recent research from Ascend2. In November of 2016, 256 marketers were selected to take a survey about SEO, 45% […]
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When we take a company’s Web traffic analytics we can almost guarantee on one Web page that will figure prominently in their top three most frequented will be … the […]
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In a world where more and more people are becoming digital natives, the presence of a website has become a must. From big brands to start-ups, businesses have taken on […]
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Whatever you hear from a friend, neighbor or colleague, website design is really a professional job for website designers. There are many ‘DIY Website’ companies that tantalize you with offers […]
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