Strategic Solutions for B2B Success: How to Conduct a Website Content Audit in 5 Easy Steps

Strategic Solutions for B2B Success: How to Conduct a Website Content Audit in 5 Easy Steps

Remember, assessing content is just one side of the coin when analyzing website performance and quality. On the other side are visual and design criteria, which include everything from site […]

The Unseen Force Driving B2B Marketing Success

The Silent Partner: 5 Ways Strategic Communication Supercharges Marketing Imagine a serene duck gliding gracefully on the surface of a tranquil pond. Above the surface, the duck appears effortless, smooth, […]

Applying “The Medium is the Message” Theory to Marketing Today

In Part 1 – Is the Medium Still the Message? , we learned about Marshall McLuhan’s theory on mass media – that the medium through which we deliver messages has […]

Is the Medium Still the Message?

If you’re a Canadian of a certain age or have studied communications theory, it’s a fair bet that you’ve heard of Marshall McLuhan

Does Your Business Need to be On Every App?

The digital age can feel overwhelming – especially if you’re playing a game of catchup when it comes to social media, e-commerce, and your business.

Calgary SEO Services: How Mobile-First Indexing Will Affect Your Website

In 2018, Google began moving all websites over to mobile-first indexing. Since then 70% of websites have made the shift and Google recently announced that the remaining 30% will be […]

Calgary Branding: How to Increase Brand Recognition & Brand Inertia

If you’re a business owner you’ve probably heard about the importance of Calgary branding time and time again. You’ve been told you need to create a brand to set yourself […]

Why You Shouldn’t Fear a Career Change

2020 is the decade of change, new firsts, expanding horizons and believing that all things are possible! Because, where there’s a will there’s a way. Becoming a mature student and stepping […]

Sonos Just Made a Major Brand Mistake

Tuesday of this week (January 21st, 2020) Sonos – a high-end, respected and desirable networked home speaker company – announced an end to the support for what they are calling […]

The Marketing Genius Behind Baby Yoda

The much-anticipated streaming service, Disney+ launched November 12th, 2019, along with its Star Wars original series The Mandalorian. The series was an instant hit, with more than 40 million streams […]

Esports Marketing: The Beginners Guide

Marketing with professional sports teams is nothing new. Brands have been spending advertising dollars on multi-million-dollar Superbowl ads and extravagant athlete sponsorships for decades. And, in recent years, there has […]

5 Reasons We Love Small Calgary Businesses

The Best Titles for Your Calgary Blog Posts

You can spend hours creating thoughtful, well-researched Calgary blog posts, but without a good title, who will read it? The title of your blog post is the first interaction readers […]

6 Digital Marketing Rules to Live By

Digital marketing is a rapidly evolving market, and keeping up with changes can be a daunting task for any business owner. In the wake of the digital marketing revolution, many […]

Calgary Networking Tips: How to Network Like a Pro

Despite the prevalence of social media, networking still plays an important role in the modern business world. Face-to-face networking is one of the most efficient ways to connect with potential […]

Calgary Digital Marketing: How to Market to Gen Z

Generation Z consists of members of the population born after 1995. This new generation is tech-savvy and will always challenge the conventional methods of doing things. Gen Z is viewed […]

5 Times Rebranding Saved International Brands

As you can see, rebranding is a powerful marketing strategy and has the power to save international brands. Rebranding is more than just a cosmetic change, it’s about reimagining your […]

The Best Avengers Inspired Marketing Campaigns

The Avengers and, more broadly, the Marvel universe has dominated the box office over the last decade. 2019 marked an end of an era as Marvel released the final movie […]

5 Rebranding Fails from Brands We Love

When done right, rebranding gives you an edge over your stagnant competition. It can successfully uplift your business and transform it for the better. However, this is easier said than […]

Everything You Need to Know About Emotional Marketing

Regardless of how advanced or logical we become as human beings, the fact still remains that we rely heavily on our emotions to make decisions. In fact, psychologists have revealed […]

The Calgary Stampede Marketing Strategy

The Calgary Stampede, dubbed “The Greatest Outdoor Show on Earth,” is one of the world’s largest rodeos and attracts over one million visitors. The Calgary Stampede is a 10-day Western/new-Western […]

7 Ways to Modernize Your Brand

Technological advances over the last decade have drastically changed all aspects of our life, from how we shop, to how we conduct business. In spite of radical change, many brands […]

How to Eat For Free During the 2019 Calgary Stampede

One of the best things about The Calgary Stampede is the food and the pancake breakfasts that happen during the 10-day event. Coming together as a community and sharing a meal […]

The 10 Most Instagrammable Spots in Calgary

Calgary is a beautiful city. It is famous for its closeness to beautiful peaks, sunny days and vibrant landscapes. But there absolutely places within Calgary that are worthy of a place on […]

Brands with Outstanding Logos | Calgary Graphic Design

What’s in a logo? A logo is an anchor to a company’s visual language and brand. It’s more than just a simple stamp for consumers to acknowledge. Logo’s are the […]

Game of Thrones Marketing: The Best Game of Thrones Inspired Marketing Campaigns

There is no other show in recent memory that has captured an audience like Game of Thrones has. The show hosts a massive fandom of outspoken and engaged viewers. Game […]

The Best Canadian Emojis For Your Next Marketing Campaign

The emoji is a prominent feature of modern mobile devices and it is utilized by social media users across different platforms.  Emojis have become the new way of expressing thoughts […]

5 Tech Companies Whose Branding We Love

What is Branding? It has become one of the hottest topics surrounding marketing and business strategy. Business experts, CEOs and consultants continuously talk about refining your branding, your image and […]

Calgary Advertising: 6 Ways To Personalize The Customer Experience

Without your customers, you wouldn’t have a business. Customers are the reason why your business exists and will continue to do so. For this reason, they deserve the best experience […]

Calgary Web Development: Creating An Effective Landing Page

A well-crafted landing page can convert website visitors into leads or even buyers. It contributes to the success of your business. That’s why it is essential that you hire trained, […]

Digital Marketing: Calgary Mirco-Influencer Marketing

Social media is an effective marketing tool has given digital marketing an ever-changing face. Social Media has greatly impacted the relationship between brands and their customers, and there is no […]

Graphic Design Trends to Stay Away From in 2019

Every marketing team should stay on top of the Calgary graphic design trends. The development of powerful advertising themes will be instrumental in shaping the future of your brand. New […]

Creative Graphic Design: 8 Ways to Reignite Creativity

Creativity is one of the defining human attributes. It allows us to express, innovate and progress as individuals and as a culture. Calgary designers understand the importance of imagination in […]

Calgary Brand Awareness: 8 Efficient Ways To Increase Brand Awareness

Regardless of your industry or target audience, your business must concentrate on creating Calgary brand awareness. Brand awareness refers to “the extent to which consumers are familiar with the distinctive qualities […]

How to Find the Best Keywords For Your Website

Finding the best keywords for your brand should be the focus of any new business. If you are looking to grow your brand and improve your SEO ranking then choosing […]

8 Reasons Why You Need a Social Media Manager

Social media shapes the way we interact and conduct business. forgoing social media can be a huge loss for your business. Meanwhile, fully embracing social media can result in huge […]

The Key to a Successful Calgary Marketing Campaign

A successful Calgary marketing campaign should result in your business meeting its goals. Every marketing strategy your business adopts should be aimed at helping your brand reach its overarching objectives. […]

Calgary Web Design: A Landing Page That Will Land You Leads Is Your Landing Page Landing You Leads?

Does your landing page convert visitors into leads successfully? Your landing page is your first impression! It should urge your users farther down the sales funnel rather than turning them […]

Calgary Social Media Marketing: What To Include In Your Instagram Bio

Your social media bio is one of your first points of contact with potential followers or even customers. It is your chance to create an impressive first impression. Just like […]

Calgary Marketing: Fitness Studio

Gym membership has increased by 25 million in the years 2000 till 2016 and if trends continue those numbers will continue to grow. The fitness industry is booming in all […]

Calgary Marketing: Marketing Your Cafe

When you open the doors to your new Calgary business, you probably expect customers to keep pouring in, profits doubling every month and generating a whole lot of excitement. Once […]

Influencer Marketing: The Original Social Influencer, Oprah

Influencer marketing is a standard way that brands connect with new customers. In this era of social media, there are millions of influencers. An influencer is someone with the ability […]

Calgary Marketing: Canada Day Marketing Ideas

On the first of July 1867, Canada, Nova Scotia and New Brunswick came together to become one country. Since that day, Canadians have celebrated Canada day. The 100th anniversary of […]

Social Media Management: Beginners Photography Tips

Social media managers wear many hats these days. Being in social media management means you become a copywriter, editor, an SEO expert and a photographer. If you’re in the world […]

Calgary Marketing: Residential Construction

Competition for home builders is stiff in Calgary and building a new home isn’t cheap. That means you need to set yourself apart from the competition and showcase your quality […]

Calgary Graphic Design: Designing Your Business Cards

In 2018, a lot of marketing happens online and for good reason, it is proven to have a better ROI. It is great for small businesses that have a limited […]

Graphic Design: Why You Should Invest in a Newsletter | Calgary Marketing

Creating a company or business newsletter can be a great way to build company culture and promote events. Designing a newsletter doesn’t have to be expensive and time-consuming but you […]

5 Things You Should Never Say to a Graphic Designer

Graphic designers must deal with all sorts of clients. Some are easier to work with than others. Some of the biggest challenges a designer will have are communication problems. This […]

4 Signs of a High-Quality Graphic Designer

The person you hire to design your website has everything to do with how it comes out. Some people are more suited to some jobs than others. There are certain […]

Calgary Marketing Company: Top 5 Marketing Mistakes

Creating a successful marketing campaign is vital to the success of a business. A Calgary Marketing Company will build a strong marketing campaign to launch a product, introduce a new […]

How You Can Benefit From Graphic Design Services

When diving into the digital realm with your business, it will become apparent, you require graphic design services. Hiring a full-time designer to work exclusively for your company can break […]

Calgary Marketing: Grow Your Small Business with Email Marketing

The internet has made marketing easier for businesses. One of the best ways Calgary Marketing can reach your customers through the internet is email marketing. Email marketing is taking advantage […]

The Best Way to Use Calgary Social Media Marketing to Elevate Your Brand

When you choose to create social media pages for your business there are some essential processes that need to be completed. These steps are what you need to take maximum […]

6 Benefits of Hiring a Marketing Agency

Marketing is a very important part of running any business. The information you provide to potential customers on who you are and what you do, the difference between you and […]

6 Reasons Why Brand Development Is Important

Branding or brand development is the strategy of creating a unique name, logo, and symbol to differentiate a business or product from others in the market. Branding goes beyond logos […]

The Roles of Graphic Design Agencies in Marketing

Digital marketing is one of the most effective ways of marketing business both big and small. Its features and strategies to make it achievable for all different companies. Graphic design […]

Marketing Calgary: How We Would Market Our City

Every day, marketing strategies unfold around us. Radio jingles, print ads, YouTube videos, billboards, signs and Google ads are everywhere we look and have become a central way we live […]

What Is Predictive Analytics and How Marketing Companies Use It

Predictive analytics is a form of advanced analytics that extracts data from existing data set and uses statistical algorithms and machine learning techniques to forecast future activity, behaviour and tendencies. Predictive […]

Services Provided By Graphic Design Company Calgary

Services Provided by Graphic Design Company Calgary We’ve all heard it before, a picture says a thousand words. Graphics and user interfaces have revolutionized the world. It’s not an overstatement […]

Calgary Web Designer: A Growing Market

Calgary’s main industry has been dominated by oil for many years and our city is typically known for its energy offerings but in recent years there has been a creative […]

Marketing Performance Management (MPM) – What it Means for You

With the coming of 2017, marketing communities confronted the age-old question of what this year’s dominant theme will be. A few years ago, predictive analytics was all the rage. 2016 […]

5 Reasons Why You Need to be Working With a Graphic Design Agency

Setting up your own business from scratch is a lot of hard work, there is tons of work and tons of aspects to look after and give time to. Among […]

The Social Media Measurement Plan – And Why You Need One

We talk a lot about social media marketing. An awful lot. But there is one good reason for that – it works! Social media marketing is indispensable, so much so […]

Why Do You Need a Graphic Design Agency to Set Up Your Business in Calgary?

Today’s marketing is all about intriguing catchphrases, interesting designs, and flashy content; and businesses in Calgary, like businesses anywhere else in the world, are catching up to the trend. So […]

Personalized News Feeds – Are You Missing Out?

When a Facebook conference starts with Mark Zuckerberg stating, “We think there’s a really important place for a personalized news feeds,” you immediately know that things will never be the same. Even […]

How to improve your page ranking for a specific SEO keyword

Keywords are the new Holy Grail of marketing and SEO. If you can dominate the right ones for your industry then you have a magic formula for ongoing inbound marketing […]

Greenwashing – It Started With Your Hotel Towels

Marketers will do anything to get you to buy. They will wrap it in sexy, make it funny, choose all the right colours and even bring it to your door in the […]

The New breed of online troll – the Troglodyte

If you have any contact with social media where anyone is given a ‘voice’ you will be familiar with the phenomenon of trolls. Trolls are members of any online community that allows […]

Functions of a Digital Marketing Agency

The digital world has seen phenomenal growth over the last decade in various forms. There are plenty of modern gadgets and devices with capacity to access digital services such as […]

Marketing Calgary; what does it entail?

Businesses are growing with every innovative idea that is realized and the critical tool defining their existence stands as their strategies of marketing Calgary. With this aspect, the operating niches […]

When did Marketing Start to Condone Profanity?

My co-worker hit on another problem with using profanity – it no longer has the effect it used to. It was seen as cool, rebellious and edgy when you were […]

The Perils of Ego-centric Social Media Platforms

How many social media platforms can you name? Which was the first one you named? If current data is to be believed, it should be Facebook. Look at this: Every 60 […]

Medieval Logos – the Antoniewicz coat of arms

Marketing is a phrase that is fairly new if you take it in relation to the history of the rest of the world, but we certainly think of it as […]

Green Marketing

Green marketing is a term that is not new. It has been around since the original mullet, collars on men’s shirt were the size of Boeing airplane wings, orange was […]

Social media fails that make you super face palm

Social media management and online marketing are the new black. Anyone who is anyone in the selling arena knows that they need to go big and go digital. Most purchasing […]

7 Challenges Every Design Agency Faces

The daily life of a design agency is fraught with challenges, not least of all slogging hard for two weeks solid over a steaming laptop constantly under the threat of […]

I don’t like it – A Graphic Design Dilemma

Graphic designers, whether they are in freelance graphic design or employed by a massive marketing machine, live in fear of hearing the words, ‘I don’t like it’, coming out of […]

5 Graphs that Show LinkedIn as the Sleeping Giant of Marketing

New Social Media platforms seem to be popping up with every click of a webpage as hyper-niching is being used as a vehicle to cut through all the noise generated […]

Corporate Image and Branding

When I was in University corporate image was THE buzz word for marketing. Everything lead back to corporate image – marketing established corporate image, focus groups provided feedback on corporate […]

#UnitedBreaksGuitars – A Case Study

One thing that Carroll was not in control of was the subject matter. The fact that being treated in such a frustrating way by customer service is not particular to […]

Online Marketing – the TED Talk Way

TED talks have become a valuable resource in any walk of life. They inspire, enlighten, inform and delight, helping us all to learn in an engaging way. One of the […]

Right Back at ‘Ya! The Dangers of Reciprocal ‘Liking’

‘Liking’ and ‘sharing’ is now considered a staple part of any social media management marketing strategy and its importance is widely recognized by any Calgary marketing company, but have we gone […]

LinkedIn as an Inbound Marketing Lead Generator

Using LinkedIn as a marketing tool has been a concept that has been a hard sell to many business to business (B2B) selling companies, but it is one that should […]

15 Companies you Recognize Just from their Tagline

Marketing taglines are not easy to write. Most people think that writing less is easier than writing more – so wrong! Taglines are a painful example of that. How do […]

Why Social Media Management is a Real Job (and Deserves a Real Pay)

Social media management has become such an integral part of our everyday lives we do it without thinking. We check our Facebook, Twitter and Instagram accounts in any idle moment […]

Why do People Like, Comment and Share on Social Media?

Social Media marketing has swept the board for marketing strategies almost since its inception. There has to more than the usual ‘ooh shiny!’ marketing mentality that engages people on any […]

20 TED talks that Refuel your MOJO

Marketing is all about reinvention. Every day, every project you do is about trying something new and pushing the boundaries, but it takes a lot of creative energy to keep […]

5 Laws of Marketing Technology you Need to Understand

Marketing technology has become an intrinsic part of any marketing company as most people turn to their digital devices at some point during 93% of their purchases – even major […]

How to Design a Killer Transparent Business Card

A transparent business card is where it’s at. If you’ve got attitude, a dream or a following of Trappist Monks – it doesn’t matter! A transparent business card will get […]

Marketing In Calgary During the Stampede

How do you achieve marketing in Calgary – when everything is closed down? The Calgary Stampede is the highest grossing Canadian festival in terms of economic impact and a great […]

Losing Facebook Traction?

Social media marketing is no longer an option in marketing. If you’re attending a trade show you need to advertise your booth number on your social media, if you’re starting […]

Marketing the IKEA Way

Why do we treat a day out to IKEA like it was a day trip at the beach? For some reason IKEA has managed to capture our heart, minds and […]

The Most Dangerous Phrase in Marketing

Whether your company does social media marketing, traditional marketing or any combination of the two, the most dangerous phrase in marketing is, ‘…but we’ve always done it this way’.    

100 Top Marketing Quotes

Online marketing is campaign of constant reinvention. If you are a marketer every item you put on your work clothes and walk through the door you are thinking, ‘What can […]

The Rule of Seven

Social media marketing is a powerful way to reach your customer, but how has it changed marketing in general?

Graphic Design: It isn’t just the words you speak

Words have been used for centuries to convey meaning and messages. From the very first examples of writing found in tombs by archeologists, its presentation seems to have been important. […]

Is Great Marketing Content Dumbing Down Dumber and Dumber?

On October 24, 1995, the FNC unanimously passed a resolution defining the term ‘Internet’ to mean the remote file sharing that had been developed and used on for some years, […]

Calgary SEO Companies

For us and the majority of people in the world, our lives revolve around SEO and Calgary SEO companies, whether we realize it or not. From a Google search to […]

Net Perception Marketing: Are We Missing the Point?

How do you make a big purchase? Say, a holiday? A car? Or even a place to have lunch? If you needed to make such a decision, who would you […]

Calgary Business Cards

If you are looking for a unique twist with your Calgary business cards look no further than Arc Reactions. There are endless options for producing the perfect business card, but […]

Calgary Marketing

There is an explosion of creativity in Calgary all over the city – in art, in music, in architecture and in Calgary marketing. Art has always been at the heart […]

Calgary Graphic Design Companies

There are a wealth of opportunities with Calgary graphic design companies when you need to add some ‘zip’ to your marketing. Calgary is a city that is proud of its […]

Digital Marketing Agency Calgary

Marketers have a way of making up new names to ‘big up’ whatever they are talking about. They are masters at it! You’d be forgiven for thinking, ‘What is a […]

Marketing Agencies Calgary

Most marketing agencies Calgary has come to know run on research. We analyse the metrics of current campaigns, the metrics past campaigns and dream up metrics for new campaigns. We […]

Marketing Agency Calgary

Have you ever asked yourself what a marketing agency Calgary trusts does to earn that trust? Then it’s something that you should. Your online marketing is the face of your company. The company […]

Worst. Marketing. Advice. Ever!

‘I always advise people never to give advice.’ PG Wodehouse People have a tendency to give advice – whether you want it or not. It doesn’t matter what the situation […]

Is Customer Engagement a Priority?

Your customers, and more importantly your prospective customers, are constantly being bombarded with marketing. It’s estimated that the average consumer is exposed to over 3,000 adverts a day in every […]

Striking the Balance Between Retention Marketing and Content Marketing

Content marketing has been the buzz word, watch word and by word of the sales funnel for the past few years. The phrase ‘Content is King’ has been used, and […]

How Much Did Some Famous Logos Cost?

Who can put a price on the value of a logo? It’s hard, but judging by the reaction of the internet when any major company changes its logo some have […]

We Live in a Visual Culture Age 6 Reasons We Live in a Visual Culture Age

We live in an age where everyone walks around with a camera phone in their pocket. Consumers are used to describing their tastes, preferences and emotions through photography and broadcasting […]

Calgary Social Media Management

Smart businesses know that by using Calgary social media management you harness a real force to be reckoned with. It can generate a buzz about your service and products, reach out to […]

Which is more important? – Your SEO or Your Content Quality

As a copywriter I have seen it all – and I mean ALL. As digital marketing has developed I have witnessed the cross over from clumsy traditional marketing campaigns that fell flat […]

Improving Social Media Operations

Oftentimes businesses want to jump right into posting, sharing photos, and building brand awareness, but the best social media results come from establishing management practices. Managing social media isn’t just […]

Win Back Campaigns – How Long Do You Wait?

Marketing campaigns have many uses – but they ALWAYS have a use. In a well-crafted, innovative marketing campaign contains a call to action that resonates with the audience and drives […]

Whatever Happened to the 4 P’s? Traditional to Digital Marketing

For decades the watchwords for savvy marketers have been product, placement, price and promotion. The four P’s of marketing were the ONLY guidelines for a complete industry and they were […]

Brand Development in a Digital World

There is no more important principle in mixed media marketing than the protection of your brand. Branding is another name for the experience that customers have with your company – […]

The Seven Deadly Sins of Videography

Video Rocks. There is no other way to say it. Placing a short video on your web page, email campaign or social media will impress the search engines bots, attract […]

One Minute Video Marketing – 1,800,000 words. Why do you need video marketing?

The interesting thing about video marketing is that nearly all videos are watched for the first ten seconds, then the decision is made whether to watch further or not. In […]