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New West Truck Centres (NWTC) illustrates MeDM’s adaptability and support in the face of remarkable growth. Initially approaching us for a website, NWTC’s journey with us evolved into a multifaceted partnership that transcended conventional client-agency dynamics.
We recognized the need for a solid foundation, so we meticulously standardized their brand before crafting a new “Mobile First” website. As NWTC continued its exponential growth, MeDM’s role expanded into a comprehensive support contract. In many ways, we functioned as NWTC’s external marketing department, providing versatile assistance across various initiatives. This flexibility was pivotal in accommodating NWTC’s evolving needs and ambitions. From design to content development, we became their go-to resource, effectively filling the void of a dedicated marketing department.
NWTC’s employer brand also received special attention. We captured their vibrant company culture through event videos and photography, strategically employing these assets across different platforms. This effort attracted top-tier talent and showcased NWTC’s dynamic, family-first work environment.
NWTC’s seamless branding transition from a company of five to an impressive 11 locations in just three years underlines the effectiveness of our collaborative and growth-focused partnership.
We wanted to position New West Truck Centres (NWTC) as a dynamic and forward-thinking player in the ever-evolving transportation industry. Recognizing the industry’s shift towards electrification and the transformation of freight, we embarked on a mission to modernize NWTC’s brand. Our goal was to ensure that their visual identity reflected their values and remained flexible to embrace new opportunities emerging in the transportation sector.
The key to this successful rebranding was balancing tradition and innovation – remaining rooted in the heritage of trucking while embracing exciting changes on the horizon.
By keeping their brand adaptable and forward-focused, MeDM’s branding work catalyzed NWTC’s continued success in a rapidly changing industry.
MeDM’s web development efforts for New West Truck Centres (NWTC) were transformative. We meticulously crafted a brand-new website, giving special consideration to the unique needs of NWTC’s customer base – many of whom are constantly on the road.
The site was designed with Accelerated Mobile Pages (AMP). This critical feature allowed for lightning-fast loading times and smooth navigation, catering to users accessing the site from mobile devices during their journeys.
What set this project apart was the seamless integration of the website with NWTC’s Customer Relationship Manager (CRM) platform. This strategic synergy streamlined customer interactions and provided a unified platform for sales and customer service teams. The result was a digital presence that resonated with NWTC’s target audience, enabling them to access critical information efficiently while supporting NWTC’s ambitious goal of rapid expansion.
MeDM’s comprehensive approach to web development transformed NWTC’s online experience, aligning it perfectly with its mission to serve the dynamic transportation industry.
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